The research study covers the present scenario and growth prospects of
the global pregnancy
detection kit market for 2016-2020. The report also
presents the vendor landscape and a corresponding detailed analysis of
the top vendors in the market. It also examines the key emerging trends
and their influence on current and future market scenarios.
According to Amber Chourasia, a lead analyst at Technavio for health
and wellness research, “The pregnancy detection market has
increased significantly in recent years due to growing awareness of the
products worldwide, especially in developing countries such as India.
This trend will continue over the next five years as the individual
spending level rises and people increasingly opt for solutions that
provide fast and accurate results.”
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Technavio analysts highlight the following four factors that are
contributing to the growth of the global pregnancy detection kit market:
- Rise in popularity of midstream format
Increase in unplanned pregnancies
- Growth of e-commerce
- Rise in disposable income
Rise in popularity of midstream format
The midstream format of pregnancy testing is rapidly gaining popularity
due to constant product innovation, enhancement in accuracy, value-added
benefits, and improved marketing. The midstream test provides
convenience while taking the test. Unlike other pregnancy tests, which
require the transfer of urine onto the testing device or its collection
in a small vessel after which a strip is dipped into it, this kit
involves holding the strip or the dipstick under the urine sample,
eliminating the process of transfer. Thus, midstream pregnancy test is a
fast, safe, convenient, and proven method for the early detection of
pregnancy. The test can be performed any time a pregnancy suspected. For
instance, the highly sensitive AIM MidStream OTC Professional Pregnancy
tests can detect pregnancies as early as one day after a missed period
or approximately 8-12 days after the time of conception. These benefits
have encouraged consumers to buy these products even at premium prices.
Increase in unplanned pregnancies
Unprotected sexual intercourse, contraceptive failure (due to a condom
break), forgotten pills, or sexual assault can lead to unplanned
pregnancies. Unplanned pregnancy rate in the US, especially in South and
Southwest areas of America, is significantly higher than many other
developed countries. Almost 44% pregnancies in Europe and 38% in Asia
are unplanned, leading to high demand for pregnancy detection kits.
Unplanned pregnancies have been increasing globally. This has resulted
in high healthcare expenses on abortions. Pregnancy detection kits help
women check whether they are pregnant or not. If the tests are positive,
they can go for contraceptive pills to avoid the pregnancy. Thus, the
demand for pregnancy detection kits is expected to increase in the
Growth of e-commerce
One of the reasons for the increasing demand for pregnancy detection
kits is the high availability of the products online.
Vendors are focusing on promotional and marketing activities to provide
better accessibility to their products and gain more product sales. Many
vendors sell pregnancy detection kits online, which is proving to be a
convenience for consumers. They also provide discounts or promotional
offers, which has increased the number of online purchases.
Furthermore, there is no time limitation in purchasing a product online,
as opposed to medical stores. The products are authentic and come with a
warranty from the manufacturer. “Also, online websites have enhanced the
shopping experience by providing a wider range of products. The
consumers get the option to compare all the products available online.
Thus, the increased use of online marketing tools is having a positive
impact on the market,” says Amber.
Rise in disposable income
Per capita disposable income exhibits low volatility in developed
countries because of a spike in double-income households. The number of
women working has also increased considerably in Pacific Rim countries
such as Indonesia, Malaysia, and Vietnam, which is expected to drive
There is a shift in the lifestyle patterns and attitudes of women in the
modern world, especially working women. There is also a significant rise
in the cost of living and the dual role played by women has left little
room for unwanted pregnancies. Women are now exercising greater control
over their pregnancies by timing them to suit their needs and long-term
plans. The demographic changes in maternal age indicate this drift.
There is also a demand for more convenience and privacy for pregnancy
testing. Today, women who wish to test for pregnancy can buy a home
pregnancy test kit before they decide to visit a physician because it is
reliable, cost-effective, and time-saving. These factors have led to a
greater demand for pregnancy testing kits.
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