Global Survey: Americans Want to Travel Tracing Their DNA

In a new worldwide survey from travel search engine, half
of respondents would want to learn more about a destination, or even
travel there, if they found out they have ancestors from that country.
Americans are particularly interested in ancestry.

NEW YORK–(BUSINESS WIRE)–What would you do if you found out you had ancestors in a country you
did not know you came from? asked this question to 7,200
people from around the world, including 400 from the United States.
About half of all asked would want to learn more about that country, or
even travel there.

The team at the travel search engine, who were behind the
global survey, are surprised so many questioned indicated they would
like to learn more about their geographical origin or even visit some of
the places from which they came.

“We wanted to explore how people would react if they found out that they
have more geographic ancestry in common with several of the world’s
citizens, than they might think,” says Lasse Skole Hansen, spokesperson
at momondo and continues:

“Other findings from the study indicate that travelling makes us more
trusting, because we go out and meet other people and cultures, finding
out we are not so different from our neighbours, after all. And now we
can actually see our ancestors’ travels through the centuries have an
impact on where we would like to travel today.”

DNA analysis confirms: Increasing interest in our ancestry

According to AncestryDNA, the world’s largest provider of personal DNA
testing, scientific and technological developments have made it possible
for many more people to find out their origins. And that is something of
great interest.

“We are currently seeing a growing trend in learning more about the many
ethnicities that form part of us. When our clients get their results,
they often develop a passion to explore and even visit their newfound
ethnic heritage, and are showing an increased interest in the culture,
people and geography, from which their biological ancestors came,” says
Brad Argent, spokesperson at AncestryDNA.

Americans highly interested in ancestry

Of the survey’s participating countries, not all people are equally
interested in learning more about a possible newfound ethnicity. The
least interested nation was Denmark, where more than a third would
remain indifferent if they found out that they came from more
ethnicities than expected. On the contrary, over half of the Americans
surveyed (55 percent) would be interested in learning more about their
origin countries, and an impressive 40 percent would want to travel

Facts: Global interest in origin

  • 53 percent would want to learn more about the countries and regions
    they found out that they came from.
  • 46 percent would want to travel to the countries they found out that
    they came from.
  • 22 percent believed they would be more open to people from the
    countries they found out that they came from.
  • 19 percent would change their view of themselves if they discovered
    they were from new countries through their DNA.
  • 21 percent would not care.

Facts: American interest in origin

  • 55 percent would want to learn more about the countries and regions
    they found out that they came from.
  • 40 percent would want to travel to the countries they found out that
    they came from.

About the study

The study is based on responses from 7,200 respondents, including 400
respondents from each of these 18 countries: Australia, Brazil, China,
Denmark, Finland, France, Germany, Italy, Mexico, Norway, Portugal,
Russia, South Africa, Spain, Sweden, Turkey, United Kingdom and USA.

Data collected through the research company Cint’s online population
panels in each country. Respondents are representative selected
according to sex, age and region.

About Momondo
is a free, independent and global travel search site that compares
billions of prices on flights, hotels and travel deals. momondo has won
several awards and is recommended by leading international media
organizations such as CNN, Frommer’s, The New York Times and The Daily
Telegraph. momondo is headquartered in Copenhagen and serves
travelers across 35 international markets. momondo’s mobile applications
are available for free for iPhone
and Android.

About Ancestry and AncestryDNA

AncestryDNA is part of the Ancestry group of companies.

Ancestry, the leader in family history and consumer genomics, harnesses
the information found in family trees, historical records, and DNA to
help people gain a new level of understanding about their
lives. Ancestry has more than 2.3 million paying subscribers across its
core Ancestry websites and more than 1.5 million DNA tests have been
completed. Since 1996, more than 17 billion records have been added, and
users have created more than 80 million family trees on the Ancestry
flagship site and its affiliated international websites. Ancestry offers
a suite of family history products including Archives, Fold3, and AncestryDNA sold by its subsidiary, DNA,


Lasse Skole Hansen
Danish PR Manager
(+45) 7879 2853