GoGo squeeZ® Partners with Olympic Gold Medalist and Child Nutrition Advocate, Dominique Dawes, to Spread Goodness and the Importance of Healthy Snacking Nationwide
Three-time Olympian and Mother Officially Named First-Ever GoGo squeeZ®
Goodness Ambassador
NEW YORK–(BUSINESS WIRE)–GoGo
squeeZ®, the maker of all-natural 100 percent fruit in a pouch, is
excited to announce a multi-year partnership with Olympic Gold Medalist,
three-time Olympian and child nutrition advocate, Dominique Dawes. As
part of its commitment to providing healthy snacking and nutrition
education to parents and kids, GoGo squeeZ has named Dawes the GoGo
squeeZ Goodness Ambassador. In this role, she will take her passion for
fitness and health to another level, helping to improve the nutrition
habits and overall wellness of America’s youth, while making it easier
for kids and families to be a little healthier and happier every day.
The addition of Dominique Dawes to the GoGo squeeZ family is one of the
many ways the company has recently demonstrated its commitment to the
platform of “Goodness On the Go.” Earlier this year, GoGo squeeZ
announced a long-term partnership with Action for Healthy Kids® (AFHK),
a nonprofit that works to create healthier schools nationwide. With AFHK
bringing nutrition and physical activity programs to more than 29,000
schools and millions of students and families, and Dawes educating and
empowering others to adopt a healthy lifestyle through her work on the
President’s Council on Fitness, Sports and Nutrition, both are ideal
partners for GoGo squeeZ to expand its goodness influence and teach
lifelong healthy eating habits to families across the country.
“While thinking through the criteria for our first-ever GoGo squeeZ
Goodness Ambassador, we prioritized someone who shared our mission of
providing healthy nutrition for kids,” said Philippe Harousseau, Chief
Marketing Officer, Materne North America Corp., the maker of GoGo
squeeZ. “As the co-chair of the President’s Council on Fitness, Sports
and Nutrition, and a mother to two young children, Dominique Dawes
understands the need for healthy on-the-go snacks that are both
nutritious and delicious, and shares our passion for squeezing more
goodness into every day. We are extremely excited to expand our goodness
influence through this new partnership with Dominique.”
As the GoGo squeeZ Goodness Ambassador, Dominique will be actively
involved in the ongoing partnership with AFHK, which features a
multitude of activities including a visit to a lucky school receiving
one of the 50 School Grants for Healthy Kids funded by GoGo squeeZ.
These grants provide funding and technical assistance to support schools
in implementing AFHK’s Game On program of physical activity and
nutrition initiatives. During this visit, Dominique will encourage
students to be more active and responsible for their nutrition habits by
leading an instructional workout and sharing how students and staff
alike can train for a lifetime of healthy choices.
“With fitness and nutrition being such a huge part of my life, I wanted
to partner with a brand that is all about teaching kids to do something
healthy. By working with GoGo squeeZ and AFHK, we can teach kids fun
ways to incorporate better nutrition habits and physical activity into
their daily lives,” said Dominique Dawes. “I was taught at a very young
age that fueling my body for success was important. As the GoGo squeeZ
Goodness Ambassador, I’m excited to work with the brand to pass down
that same knowledge and help kids develop better eating and snacking
habits to fuel their success.”
Visit gogosqueez.com for additional information on the brand and its
product offerings, as well as ways parents and kids can work together be
healthier and happier every day.
About GoGo squeeZ®
Since 1998, GoGo squeeZ® has been the leading squeezable, all natural,
100 percent fruit applesauce in a pouch. With over 2 billion of our
innovative pouches sold to on-the-go families around the world, our team
of responsible farmers, growers and employees take care in the products
we deliver to consumers and customers. GoGo squeeZ is the perfect
on-the-go snacking solution, featuring more than 20 SKUs of squeezable
applesauce in a variety of flavors. Each GoGo squeeZ pouch is crafted
with the highest quality natural ingredients sure to suit the needs of
both kids and grownups. For more information on GoGo squeeZ and to
purchase its product collections visit gogosqueez.com.
Contacts
Allison+Partners
Allie Meyer, 646-428-0639
allie@allisonpr.com
