Grumpy Cat Introduces NEW Friskies Cat Concoctions at Austin-Based Festival by Giving a Glimpse of What’s on Her Mind

09 Mar 2016, 00:00 AM EST

The #CatConcoctions Event Presented by Friskies Brings to Life the
NEW Curious Flavor Combinations from the Minds of Cats that includes a
Musical Mashup Performance from Ryan Cabrera and Blake Lewis

ST. LOUIS–(BUSINESS WIRE)–Do you know what is on Grumpy Cat’s mind? You might find the answer a
bit curious. When it comes to flavor combinations, cats know what they
like. That’s why Friskies® is introducing NEW Cat Concoctions, a wet cat
food that features curious flavor combinations from the minds of cats.
Bringing the unexpected flavor mashups to life, Friskies alongside pop
culture phenomenon Grumpy Cat is offering a unique experience at
#CatConcoctions presented by Friskies at the well-known Austin-based
festival.

“Lamb AND clam? Cats have their own ideas about what they like, which is
why Friskies lets cats lead the way in inspiring the unique and
unexpected flavor combinations of Cat Concoctions,” says Jessica
Nichols, Friskies Brand Manager. “At #CatConcoctions presented by
Friskies, fans will get a glimpse into the minds of cats and experience
what Cat Concoctions is all about.”

NEW Friskies Cat Concoctions features flavor varieties that include a
mashup of unexpected flavors that only a cat could think of, such as:

Chicken in Creamy Crabby Sauce
Cod in Cheesy Bacon Flavored Sauce
Lamb in Clam Flavored Sauce
Scrumptious Salmon & Chicken Liver Dinner Pate

#CatConcoctions presented by Friskies is a must-see attraction at the
Austin-based festival where the public can experience a world of crazy
flavor combinations from food and music to art and activities, and will
feature a photo booth where guests can use Cat Concoctions-inspired
props to capture quirky photos with Friskies’ “official spokescat”
Grumpy Cat or take a mirror selfie of their face mixed with Grumpy Cat’s
distinguished frown.

“I’m excited to team up with the talented Blake Lewis to perform a
unique mix of music at #CatConcoctions presented by Friskies, an
experience of mashups from the mind of cats,” says Platinum Selling
Recording Artist Ryan Cabrera. “It’s only fitting that Blake and I are
collaborating to deliver a completely unexpected musical mashup.”

#CatConcoctions presented by Friskies is open to the public on Saturday,
March 12 and Sunday, March 13 from 11 a.m. to 6 p.m. CT, and located at
200 Congress Ave #2B, Austin, TX 78701.

Grumpy Cat’s appearance schedule
(Saturday-Sunday):

11:30 a.m. to 1:30 p.m.
3:30 p.m. to 5:30 p.m.

Consumers who cannot attend #CatConcoctions presented by Friskies in
Austin can still follow the action on Friskies’ Instagram and Snapchat
accounts and join the online conversation using #CatConcoctions.

Friskies Cat Concoctions is available at retailers nationwide. For more
information about Cat Concoctions, go to www.friskies.com/cat-food/cat-concoctions.

ABOUT FRISKIES

The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is
manufactured by Nestlé Purina PetCare, a global leader in the pet care
industry. Nestlé Purina PetCare promotes responsible pet care, community
involvement and the positive bond between people and their pets. A
premiere global manufacturer of pet products, Nestlé Purina PetCare is
part of Swiss-based Nestlé S.A., a global leader in nutrition, health
and wellness.

Contacts

Media:
Taylor
Maggie Maskery, (312) 577-7617
mmaskery@taylorstrategy.com
or
Friskies
Nicole
Roberts, (314) 982-3958
nicole.roberts@purina.nestle.com