Guardian Introduces the Next Generation of Life Insurance

Whole Life insurance offers a new dimension for cash value growth by
linking to S&P Index Performance

Life Insurance Company of America® (Guardian), one of the
nation’s largest mutual life insurers, is taking Whole Life insurance to
a new level with the introduction of the Index Participation Feature
(IPF).1,2 This patent-pending feature allows Whole Life
policyholders to link a portion of their cash value to the performance
of the S&P 500 Price Return Index,3 subject to a cap and
floor – a feature that no other Whole Life insurance carrier offers in
the market today.

With the IPF, policyholders can allocate a portion of their paid-up
additions’4 cash value, choosing an allocation from zero to
100 percent. When a policyholder allocates money to the IPF, dividends5
on these paid-up additions are adjusted based on the performance of the
S&P 500 Index, subject to a 12.5% percent cap and a 4% guaranteed floor
– ensuring that the policy’s downside exposure is limited. In addition,
the IPF allows policyholders to change their IPF allocation for future
index periods, providing flexibility over time.

“Guardian is delivering a fresh, new perspective on Whole Life insurance
and taking it to the next level,” said Michael Ferik, Executive Vice
President, Individual Life and Wealth Management, at Guardian. “The IPF
is an innovative rider that individuals and their financial advisors
have been looking for during this low interest rate environment. It
offers a unique opportunity for index-linked upside potential, while
still supporting the robust guarantees6 that policyholders
have come to expect with Whole Life. And best of all, clients can change
their IPF allocations as their needs change, so they are never locked

The IPF is available on select Guardian Whole Life policies and is
available solely at the time of sale. Financial professionals can learn
more about Guardian’s IPF rider and the next generation of Whole Life
insurance at:

About Guardian

The Guardian Life Insurance Company of America (Guardian) is one of the
nation’s largest mutual life insurers, with $6.8 billion in capital and
$1.3 billion in operating income (before taxes and dividends to
policyholders) in 2014. Founded in 1860, the company has paid dividends
to policyholders every year since 1868. Its offerings range from life
insurance, disability income insurance, annuities, and investments for
individuals to workplace benefits, such as dental, vision, and 401(k)
plans for businesses. The company has approximately 6,000 employees and
a network of over 3,000 financial representatives in more than 70
agencies nationwide. For more information about Guardian, please visit

1The Index Participation Feature (IPF) is a rider available
with select Guardian participating Whole Life policies. With the new
IPF, policyholders can now allocate between 0% and 100% of the cash
value of paid-up additions (PUA) to the IPF each year. The IPF provides
an adjustment to the dividend paid under the policy. This adjustment,
subject to the cap rate (currently 12.5%) and floor (currently 4%), may
be positive or negative based on index performance. Adverse market
performance can create negative dividend adjustments which may cause
lower overall cash values than would otherwise have accrued had the IPF
not been selected. While the adjustment provided by this rider is
affected by an external index, it does not participate in any stock or
equity investment of the external index.

2Whole Life riders may incur either an additional
premium or cost. Riders may not be available in all states.

3The S&P 500 price return index is a product of S&P Dow Jones
Indices LLC (“SPDJI”) and has been licensed for use by The Guardian Life
Insurance Company of America (Guardian). Standard & Poor’s® and S&P® are
registered trademarks of Standard & Poor’s Financial Services LLC
(“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark
Holdings LLC (“Dow Jones”); and these trademarks have been licensed for
use by SPDJI and sublicensed for certain purposes by Guardian. The Index
Participation Feature (“Product”) is not sponsored, endorsed, sold or
promoted by SPDJI, Dow Jones, S&P, or their respective affiliates, and
none of such parties make any representation regarding the advisability
of investing in such Product nor do they have any liability for any
errors, omissions, or interruptions of the S&P 500 price return index.

4Paid-up Additions (PUA) are purchases of additional
insurance (death benefit) that have a cash value. These purchases are
made with dividends and/or a rider that allows the policyholder to pay
an additional premium over and above the base premium. This creates the
growth of death benefit and cash values in a participating Whole Life
policy. Adding large amounts of paid-up additions may create a Modified
Endowment Contract (MEC). A MEC is a type of life insurance contract
that is subject to last-in-first-out (LIFO) ordinary income tax
treatment, similar to distributions from an annuity. The distribution
may also be subject to a 10% federal tax penalty on the gain portion of
the policy if the owner is under age 59 ½. The death benefit is
generally income tax free.

5Dividends are not guaranteed. They are declared annually by
Guardian’s Board of Directors.

6All Whole Life insurance policy guarantees are subject to
the timely payment of all required premiums and the claims paying
ability of the issuing insurance company.

Financial information concerning The Guardian Life Insurance Company of
America, as of December 31, 2014, on a statutory basis: Admitted Assets
= $45.3 Billion; Liabilities = $39.6 Billion (including $34.9 Billion of
Reserves); and Surplus = $5.7 Billion.


The Guardian Life Insurance Company of America
Ana Sandoval,
Communications Partners
Erin Burke, 631-239-6903