GutCheck’s Unique Concept Testing Product Gives Clients More Transparency, Agility, and Flexibility for New Product Innovation

The only product of its kind, Competitive Checkpoint™ compares
product concepts to today’s competitive set, instead of historical norms

DENVER–(BUSINESS WIRE)–#agilemarketresearch–GutCheck, the inventor of and leader in agile market research, announced
its newest product, Competitive Checkpoint. This agile quantitative
solution allows marketers and researchers to see how their top product
ideas compare to the current competing brands and products
instead of historical databases that may lack sufficient transparency
and specificity; using transparent benchmarks allows clients to drive
their research and development knowing how they can be better than their

Results and insights from this type of study provide deep diagnostics
that identify focus areas for refinement—including a Competitive
Checkpoint Index that shows how new concepts rank against in-market
competition and key drivers of those rankings.

“As SKUs proliferate, traditional categories can fragment in consumers’
minds, and our clients are becoming more and more sophisticated about
both the consumers they are targeting and the competition that’s
relevant to their growth. Competitive Checkpoint gives our clients the
ability to reach their specific audiences, rather than broader ones, who
evaluate their concepts relative to the set of competitors consumers
likely consider. With the right audience evaluating your concepts in the
right competitive context, Competitive Checkpoint is a modern answer to
today’s concept testing needs,” said Chief Research Officer Renee Smith.

This game-changing solution delivers on what clients are really asking
for: transparency, agility, and flexibility. By challenging existing
concept-testing approaches, Competitive Checkpoint enables new product
launches to see more success earlier on.

To learn more about Competitive Checkpoint and the rest of GutCheck’s
solutions, email
or visit their product

About GutCheck

At GutCheck, we invented agile market research to provide clients access
to research expertise, agility, consumers, and the power to progress at
the speed of business. Our proven methodologies, both quantitative and
qualitative, give clients precision in sampling, targeted recruitment,
study design, and analysis. We have tested more ideas, concepts, and ads
globally in a full-service approach than any other agile research
provider. Our proprietary technology framework delivers a living,
breathing model for development and exceptional integration of
specificity, audience reach, speed, and affordability. It’s our mission
to help clients think smarter, act faster, and gain unprecedented


Cassandra McNeill