H & M Hennes & Mauritz AB: KENZO x H&M: Introducing a New World of Creativity, Playful Energy and Love of Fashion

STOCKHOLM–(BUSINESS WIRE)–Regulatory News:

H&M (STO:HMB) is proud to announce that the next designer collaboration
will be with KENZO, the vibrant and playful Parisian house that captures
the energy of global culture to create its unique, youthful spirit.
Creative Directors Carol Lim and Humberto Leon will bring the spirit of
KENZO to H&M, creating collections for women and men as well as
accessories. KENZO x H&M will be available in over 250 selected H&M
stores worldwide, as well as online, from November 3, 2016.

Since joining the house in 2011, Carol Lim and Humberto Leon have set
their own fashion agenda with collections full of bold colours and vivid
prints, revealed through high-impact shows, artist collaborations and
creative digital campaigns. Global influences and traditions are remixed
and fused with the energy of the street, resulting in collections that
are both inspirational and accessible to their fans around the world. At
KENZO, fashion expresses freedom, joy and individuality for all.

“We can’t wait to share with everyone the world of KENZO x H&M, with all
of its creativity, fun and love of fashion,” says Ann-Sofie Johansson,
Creative Advisor at H&M.

“With this collaboration with H&M we want to think big, push the
boundaries and bring the new energy of KENZO to everyone around the
world,” says Carol Lim and Humberto Leon, Creative Directors at KENZO.

Read more about the collaboration on www.hm.com/magazine (http://www.hm.com/entrance.ahtml?orguri=%2Fmagazine).

www.kenzo.com

www.hm.com (http://www.hm.com/entrance.ahtml)

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H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,000 stores in
61 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than 148,000.
For further information, visit hm.com (http://media.ne.cision.com/l/cnhpuies/www.hm.com).

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Contacts

H&M Media Relations
Phone: +46 8 796 53 00
Email: mediarelations@hm.com