Hailey Baldwin Teams Up With UGG To Unveil the New Classic Street Collection

Model takes her favorite UGG styles to the streets of Los Angeles

NEW YORK–(BUSINESS WIRE)–Getting a jumpstart on the fall season, UGG® (a division of Deckers
Brands NYSE: DECK) teamed up with model and It Girl Hailey Baldwin to
launch the next evolution of the brand’s iconic Classic Boot silhouette.
Comprising five styles, the all-new Classic
Street Collection
blends edgy, streetwise styling with the
unmistakable feel of UGG®. Capturing a modern, younger-looking aesthetic
and feel, Baldwin is seen in a breezy, beach-chic photo series set
against the quintessential Californian backdrop of Venice Beach, LA.


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“I love UGG and remember being really excited the first time I ever got
a pair because all of my friends had them they were really cool;
basically if you didn’t have UGGs you weren’t as cool,” says Baldwin. “I
love the Classic Street Collection because it’s a little bit more
wearable, it’s not just for inside the house, it’s actually something
you want to be out on the street in and incorporate as part of your
everyday outfit. Working with a brand my friends and I have always worn
and loved is awesome, especially as this collection shows how far UGG
has evolved. If I had to sum up UGG in three words it would be classic,
comfortable and cool!”

“Hailey’s edgy fashion sense and unmistakable street style make her the
perfect partner to celebrate our new Classic Street collection,” said
Alice Hampton, Senior Director of Global PR for UGG®. “Her fun and
youthful perspective showcases new, modern and fresh ways to wear UGG
outside.”

Behind the lens was acclaimed photographer Mike Rosenthal, who captured
Baldwin’s effortless, street-chic vibe at a handful of locations around
Venice Beach, showcasing the contemporary California lifestyle that UGG®
embodies.

Ranging from $150 to $300 USD, the Classic Street Collection features
materials that have been pretreated to repel water and stains, and an
incredibly lightweight, ultra-cushioning Treadlite by UGG™ outsole that
delivers all-day comfort and maximum wearability.

The 5-style collection encompasses the McKay, a stylish ankle
bootie with a buckle strap; the Quincy that takes cues from the
ever-classic combat boot silhouette with lace-up detail and exposed
sheepskin; the Cedric and Braiden that can be cuffed for
supreme versatility; and the Sibley, an edgy, knee-high boot with
curved seaming and paneled construction.

The Classic Street Collection is available now at UGG® retail locations
worldwide, UGG.com and select wholesaler partners.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or
www.deckers.com.
@UGG #thisisUGG

Contacts

Lindsey DiCola | UGG® PR Manager
516-317-3645
lindsey.dicola@deckers.com
or
Matthew
Magnin | UGG® PR Associate
917-842-2391
matthew.magnin@deckers.com