Hammer & Nails Announces Aggressive Growth Plans for Texas

Men’s Grooming Franchise to Bring 50 Locations to the Area

DALLAS–(BUSINESS WIRE)–Hammer
& Nails Grooming Shop for Guys
, a men’s grooming shop that
provides hand and foot care, haircuts and shaves in man cave nirvana,
has announced plans to bring 50 locations to the state of Texas
over the next five years. The unique concept, with an overarching goal
to have 250 locations open and operating by 2022, plans to ramp up
growth through a selective strategy. It is focused on a solid foundation
of smart franchise partnerships and tactical site selection to expand
into a leading health and wellness brand.

Building on its momentum of licenses awarded for more than 200 shops
during its first year of franchising, the new Hammer & Nails locations
will open under the leadership of Area Representative Ron Guthrie. No
stranger to franchising, Guthrie has built his multi-unit portfolio to
include a variety of service brands. Owning eight The Joint Chiropractic
locations, three European Wax Centers, and three Massage Envy clinics,
Guthrie is confident in his ability to bring Hammer & Nails Grooming
Shop for Guys to Texas. Already working toward his expansion goals,
Guthrie expects the first Dallas and Houston locations to open within
the next three months, with nearly 10 open and operating within the year.

“At Hammer & Nails, the entire experience is not only the pinnacle of
relaxation and pampering, but our hand and foot care yields health
benefits, too. We’re excited to introduce our concept to local
communities throughout Texas,” said Guthrie. “Demand for our services is
on the rise; more men are seeking out services we offer like manicures
and pedicures. Through meaningful partnerships with passionate, driven
individuals, we’ll flourish in Texas’ metropolitan areas.”

Targeted development markets, in which Guthrie is actively seeking
franchise partners include Dallas-Fort Worth, Houston, Austin, San
Antonio, El Paso, Lubbock, Midland, Laredo, and Corpus Christi. In
addition to Texas, Guthrie see growth potential for five locations in
New Mexico including Albuquerque, Santa Fe, and Las Cruces.

“The Hammer & Nails brand has truly discovered an untapped sector of the
massive health and wellness industry – no one is delivering
male-centered grooming services the way we are,” said Michael Elliot,
founder and CEO of Hammer & Nails. “We’re still at the ground floor of
our development in Texas, making it an exciting expansion region for us.
We’re eager to bring our concept to a diverse group of new customers in
the area.”

The first and only corporate-owned location opened in November of 2013
on Melrose Avenue in Los Angeles and since then gross revenues have
swelled. The system will be opening its first franchise locations this
year, with five slated to open by the end of this summer. Guests are
sure to feel welcome in new Hammer & Nails locations as they relax in
ultimate man cave nirvana the moment they enter the shop. Locations have
a low-lit and luxurious atmosphere with dark wood and steel detailing,
oversized Bison leather chairs, personal TVs and noise cancelling
headphones, and complementary beverages.

As the only niche male grooming franchise available, Hammer & Nails has
a first-to-market advantage in the ever-growing $21 billion male
grooming industry. For more information about the Hammer & Nails
franchise opportunity, visit www.hammerandnails-franchising.com.

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to
provide hand and foot care, manicures and pedicures, haircuts and shaves
to every type of male in man cave nirvana. After offering a franchise
opportunity in 2015, the brand has awarded licenses for more than 200
shops and is working to have 250 locations open and operating by 2022.
To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/.

Contacts

Fishman Public Relations
Kelly McNamara, 847-945-1300
KMcNamara@fishmanpr.com