Hammer & Nails Kicks-Off Franchise Sales with Nearly 200 Inked Deals

Men’s Grooming Franchise Breaks into Niche Industry

LOS ANGELES–(BUSINESS WIRE)–Just one year after introducing the company’s franchise opportunity, Hammer
& Nails Grooming Shop for Guys
, a men’s grooming shop that
provides hand and foot care and haircuts and shaves in man cave nirvana,
is announcing its incredible growth momentum with licenses awarded to
Area Representatives for more than 200 shops in markets across the
country. The strong franchise development is part of the company’s
overarching goal to have 250 locations open and operating by 2022.

Receiving impressive reception during its first-year franchising, the
brand is building on the initial momentum to break through the saturated
health and wellness industry with a one-stop grooming shop for every
American male. The largest portion of franchise agreements were inked
with multi-unit Area Representatives who will further develop their
territories with qualified franchise partners to strategically grow the
brand. The multi-unit deals will bring 83 locations to South Carolina,
North Carolina, Florida and Georgia, 55 locations to Texas and New
Mexico and 25 locations to Northern California. Deals have also been
signed in Orange County and the Inland Empire in California as well as
Arizona and Maryland.

“As the only niche, male grooming franchise available, Hammer & Nails
has a first-to-market advantage. We look forward to expanding by
partnering with the right type of franchise owners and offering our
unique business model with maximum unit-level economics,” said Michael
Elliot, founder and CEO of Hammer & Nails. “Our shops are opening up the
eyes of consumers and industry leaders to the importance of this
underserved market segment. As we grow, we will continue to fulfill our
founding vision by consistently offering an unparalleled service

Hammer & Nails was founded in early 2013 when Elliot visited a nail
salon for a pedicure service and felt out of place in the space designed
for women. Based on his experiences and discovering that 40 percent of
men get pedicures, Elliot saw a niche need for a male-centric nail care
center to break through the clutter of the $21 Billion industry. After a
2014 appearance on “ABC’s Shark Tank,” the unique concept expanded to
include a well-rounded service offering for male grooming, ranging from
hand and foot care to barbering services.

“My goal in creating Hammer & Nails was to generate an experience where
every guy would feel comfortable and pampered,” Elliot added. “Our
diverse client base, which ranges from average, every day people to
executives and business owners to men in the public eye, shows us the
need for this space is diverse and wide spread, and that this concept
can succeed in any market across the country.”

The first and only corporate-owned location opened in November of 2013
on Melrose Avenue in Los Angeles and since then gross revenues have
swelled. The system will be opening its first franchise locations this
year, with five slated to open by the end of this summer. Guests are
sure to feel welcome in new Hammer & Nails locations as they relax in
ultimate man cave nirvana the moment they enter the shop. Locations have
a low-lit and luxurious atmosphere with dark wood and steel detailing,
oversized Bison leather chairs, personal TVs and noise cancelling
headphones, and complementary beverages.

For more information about the Hammer & Nails franchise opportunity,
visit www.hammerandnails-franchising.com.

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to
provide hand and foot care, manicures and pedicures, haircuts and shaves
to every type of male in man cave nirvana. After offering a franchise
opportunity in 2015, the brand has awarded licenses for more than 200
shops and is working to have 250 locations open and operating by 2022.
To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/


Fishman Public Relations
Mary Pattara, 847-945-1300