Handmade at Amazon Expanding by Popular Demand: Introduces Accessories, Baby and Toys & Games Categories

New categories offer more than 20,000 items sold directly from

100 percent increase in Handmade Artisans using FBA service for FREE
two-day delivery to Prime customers

SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ: AMZN) announced today Handmade at Amazon (www.amazon.com/handmade),
a store featuring genuinely handmade items crafted and sold directly
from artisans, has introduced new product categories of handmade items
including Accessories, Baby and Toys & Games. Handmade at Amazon was
designed to provide customers and artisans a tailored store specifically
for handcrafted items. To start, the new handmade product categories
will offer more than 20,000 items sold directly from artisans.

“The most frequent piece of feedback we receive from customers and
artisans is they want even more categories of handcrafted items,” said
Steve Johnson, Director for Handmade at Amazon. “We are excited to
better serve our growing number of artisans by unveiling the
Accessories, Baby and Toys & Games categories, while providing our
customers that love handmade items a quick and simple way to purchase
fun and unique items with the familiar Amazon experience they know and
trust. Handmade at Amazon has been performing beyond our expectations.
In fact, leading up to Mother’s Day we saw sales jump more than 50

The new Handmade at Amazon categories includes:

Since launching the Handmade store last fall, the number of items has
grown by 4x to more than 400,000 quality handcrafted items from all 50
states and more than 80 countries around the world. For the artisans
choosing to use the Fulfillment by Amazon (FBA) service to reach Prime
customers with FREE two-day shipping, approximately 95 percent of those
artisans have made a sale. Handmade at Amazon has added thousands of
Prime-eligible items. Since the beginning of the year, there’s been a
100 percent increase in handmade artisans taking advantage of the FBA
service to deliver items quickly to Prime customers.

“Before opening my Handmade at Amazon shop, I only sold locally in the
Bay Area. Now I am able to share my art and passion with customers
nationwide. It has been exciting getting orders from all over the
country and knowing that customers across the U.S. are wearing my
jewelry,” said Megan Stoltz, small business owner of Audacia
, based in San Francisco. “I have seen huge growth in my
sales since joining Handmade at Amazon. The amount of jewelry I sell
each month continues to increase as I test new ways of selling my items.
Using the Fulfilled by Amazon service has made it simple to give my
customers an easy and free shipping option which has consequently
increased my sales.”

“We’ve been in business for 59 years, yet in the last six months our
business has grown 40 percent. The Martha Stewart American Made store on
Handmade at Amazon has been the key to that growth,” said Matt Beaudoin,
artisan for Mystic
, based in Connecticut. “Amazon encourages us to profile our
work giving customers an authentic experience. They provide us the
freedom to do what we do best.”

All products available on Handmade at Amazon are factory-free and must
be made by hand. The new product categories will add to the previously
featured Jewelry, Home Décor, Artwork, Stationery and Party Supplies,
Kitchen and Dining, and Furniture categories launched last fall.

To explore products and view highlighted artisan videos on Handmade at
Amazon, click

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.


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