Hardee’s Brings the Heat to Its Popular Hand-Breaded Chicken Tenders
New Hand-Breaded Spicy Chicken Tenders are coated with spicy Cajun
seasoning because some like it hot
CARPINTERIA, Calif.–(BUSINESS WIRE)–Hardee’s®,
the quick service restaurant (QSR) chain known for its history of
pioneering innovations, today turns up the heat on its lunch and dinner
menu with the launch of Hand-Breaded Spicy Chicken Tenders™, available
now at participating restaurants system-wide.
Hand-Breaded Spicy Chicken Tenders, available in both 3-piece and
5-piece boxes, start with the brand’s classic Hand-Breaded Chicken
Tenders™, which are made by dipping marinated, chicken breast meat
tenders in buttermilk, breading them in seasoned flour, and frying them
to crispy, golden brown perfection – all done by hand, all day long. The
freshly cooked chicken tenders are then tossed in Cajun seasoning for a
one-of-a-kind, spicy treat.
“No other major hamburger QSR makes Hand-Breaded Chicken Tenders, so
ours have remained a very popular menu item since they were first
introduced nearly seven years ago at Hardee’s,” said Brad Haley, chief
marketing officer for Carl’s
Jr.® and Hardee’s. “In fact, not many sit-down restaurants make them
either because it requires a lot more effort to dip marinated chicken in
buttermilk, bread them in seasoned flour, and fry them to a crisp,
golden brown, all by hand. But, as craveable as our original
Hand-Breaded Chicken Tenders are, the one request we kept getting from
our guests was to offer them in other flavors, so we went for the heat.
The Cajun seasoning on our new Hand-Breaded Spicy Chicken Tenders have a
real kick, so you may need to buy a bigger drink than usual when you
order them.”
Hand-Breaded Spicy Chicken Tenders are available as a 3-piece entrée for
$3.69 and as a 5-piece entrée for $5.39, either of which can be ordered
as a combo meal with fries and a drink starting at $5.69; prices may
vary by location.
Follow Hardee’s on Facebook (www.facebook.com/hardees),
Twitter (@Hardees),
and Instagram (@Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store and Google
Play and check in to redeem Hardee’s products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. CKE is not a franchisor and
conducts substantially all of its restaurant activities and operations
through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s,
Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s
operate as one brand under two names, acknowledging the rich regional
heritage of both banners. After opening their first restaurants in New
York and New Jersey last spring and recent international openings in
Japan, Australia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC now have a total of nearly 3,800 franchised or
company-operated restaurants in 44 states and 40 foreign countries and
U.S. territories. Known for its one-of-a-kind premium menu items such as
100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, and
Hand-Breaded Chicken Tenders™, as well as an award-winning marketing
approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial
and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s
system is now 94 percent franchised, with international restaurants
representing 20 percent of the system. For more information about CKE,
please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.
Contacts
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com
