Hasbro to Showcase Its Top Entertainment & Fan-Favorite Brands at the 2016 San Diego Comic-Con International

Providing Fans of All Ages Engaging Experiences Across the Hasbro
Brand Portfolio with Autograph Signings, Special Edition Giveaways and
Memorable Photo Opportunities

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc
. (NASDAQ: HAS) is making its awaited return to Comic-Con
International in San Diego, California. The company’s portfolio of
brands will be represented in and around the convention, and will
include TRANSFORMERS, MY LITTLE PONY, G.I. JOE, MICRONAUTS, VISIONARIES,
PIE FACE and WIZARDS OF THE COAST as well as partner brands including
DREAMWORKS ANIMATION’S TROLLS, YO-KAI WATCH, alongside STAR WARS, MARVELS
AVENGERS
, DISNEY’S MOANA, DISNEY’S ELENA OF AVALOR, DISNEY’S
DESCENDANTS, and more. From new product offerings to sneak peeks at
upcoming entertainment, Hasbro will be making its mark at this year’s
Comic Con showcasing a variety of brand expressions. Aligning with
Hasbro’s commitment to creating the world’s best play experiences for
children and their families, the company’s presence will be an engaging
and interactive experience for all in attendance. From sharing in the
magic of friendship with MY LITTLE PONY to meeting some of the designers
behind the iconic TRANSFORMERS brand, there will be something for fans
of all ages to enjoy.

The following highlights some of the activities for Hasbro’s brands and
licensed properties happening within the Hasbro booth (#3213) and around
the convention. San Diego Comic Con attendees are encouraged to check
the schedule posted in Hasbro’s information booth each day for updates
and to follow @HasbroNews on Twitter for the latest happenings within
the booth.

TRANSFORMERS
Phone battery
running low on Energon? Fans can “Power Up” in the TRANSFORMERS section
of the booth with its phone charging stations. Fans can see some of the
awesome new characters and figures across the Transformers Generations,
Transformers Robots in Disguise and Transformers Rescue Bots lines.
Backflip Studios will also have a game-play station for the latest game
in the TRANSFORMERS mobile gaming portfolio, TRANSFORMERS: EARTH WARS.

On Thursday, July 21st at 11:00 a.m., join members from
Hasbro’s TRANSFORMERS design teams and creators and talent from
Machinima for the Transformers Generations: More than Meets the Eye
panel. In this session, fans will get to view never before seen content
from the anticipated digital series from Machinima, Transformers
Combiner Wars, which is the first installment of the Generations Prime
Wars Trilogy, launching on August 2nd. Stop by the Hasbro
booth at 12:30 p.m. following the panel for an autograph session with
some of the creators behind this new series.

A representation of TRANSFORMERS voice talent throughout the years will
also be joining us for the Transformers Animation: Then & Now panel
on Thursday, July 21st at 2:00 p.m. Don’t miss a chance to
see some of your favorite voice actors from TRANSFORMERS ROBOTS IN
DISGUISE, along with special guests from the TRANSFORMERS lore. At 3:30
p.m. following the panel, talent will be in the Hasbro booth for an
autograph signing for fans in attendance.

Other TRANSFORMERS brand activities include poster giveaways, caricature
sessions, meet & greets with NASA representatives, as well as
representation from some of our Consumer Products licensees, including
Primitive Skateboards, Nice Kicks, Shoyoroll and more.

MY LITTLE PONY
The MY LITTLE
PONY brand is returning to Comic-Con this year with the new MY LITTLE
PONY GUARDIANS OF HARMONY line, featuring detailed figures based on
fan-favorite characters with increased articulation,
entertainment-inspired deco, and a wide range of expression and emotion,
allowing fans to create more elaborate storytelling through action and
adventure based play. In addition to checking out the new product line,
fans can also stop by the booth to help spread the magic of friendship
by making a pledge to “Friend it Forward” in honor of the International
Day of Friendship on July 30th.

See the voice talent from My Little Pony: Friendship is Magic at
the brand’s panel on Friday, July 22nd at 10:30 a.m. for a
special sneak peek at an upcoming episode of My Little Pony:
Friendship is Magic,
an early look at the new movie My Little
Pony Equestria Girls Legend of Everfree
coming this Fall, and
more. Following the panel, don’t miss the opportunity to meet the My
Little Pony: Friendship is Magic
voice talent for an autograph
signing at 12:00 p.m. in the Hasbro booth.

Other exciting MY LITTLE PONY brand booth activities include an
autograph signing with The Wonderbolts Handbook author, Brandon
T. Snider on Thursday, July 21st at 11:30 a.m., and a live
drawing session with MY LITTLE PONY IDW artists Tony Fleecs and Agnes
Garbowska on Sunday, July 24th at 12:30 p.m.

STAR WARS
Following the
success of STAR WARS: The Force Awakens and in anticipation of Rogue
One: A Star Wars Story
releasing on December 16, 2016, STAR WARS
fans will be eager to stop by Hasbro’s Comic-Con booth for exciting
reveals and hands-on product experiences.

Join members of the Hasbro STAR WARS team for a panel on Friday,
July 22nd at 12:00 p.m. to discuss the popular product
line. Attendees will get an in-depth look at Hasbro’s latest action
figure offerings, and word on the Holonet is there may also be a few
surprises, including a special product reveals. Following the panel,
fans can swing by the Hasbro booth at 1:30 p.m. to check-out the Hasbro
design team in action as they begin the sketch for the 2016 Black Series
fan vote winning figure. And don’t miss the opportunity to pose in the
booth wearing your favorite Star Wars cosplay and post your photo on
Twitter using #HasbroSWCosplay for a chance to win the convention
exclusive STAR WARS: THE BLACK SERIES Figure.

Other exciting STAR WARS activities you won’t want to miss
include poster giveaways, cosplay contests and STAR WARS Bladebuilders
lightsaber training sessions.

MARVEL
It’s a big year for the
Marvel Universe with the release of Captain America: Civil War
and the 75th anniversary of Captain America. In celebration,
fans can pose like the first avenger in a life-sized Marvel Legends
action figure package, complete with Hasbro’s Marvel Legends Captain
America 75th Anniversary Metal Shield. Fans who share a photo
of their heroic pose using #HasbroCap75th on Twitter or Instagram will
be entered into the Marvel Legends Shield-a-Day Giveaway for a chance to
take home their very own Marvel Legends Captain American 75th
Anniversary Metal Shield.

Hasbro’s Marvel team will also be hosting a panel on Saturday, July 23rd
at 4:00 p.m. to talk about the latest and greatest additions to the
Marvel Legends line and share some exciting reveals of figures to come
in 2017.

MAGIC: THE GATHERING
Be on the
lookout for the powerful Magic: The Gathering Planeswalker character
that will be roaming the Hasbro booth floor. Fans will also have the
opportunity to meet with the talented creators behind Wizards of the
Coast and Magic: The Gathering during autograph sessions with designers
Mark Rosewater and James Wyatt. Stop by the Hasbro booth or follow
@HasbroNews on Twitter for details.

PIE FACE
Hasbro has teamed up
with Cartoon Network to bring the hilarious PIE FACE game to Comic-Con.
Fans can visit the Petco Park Interactive Zone where Cartoon Network
will host a PIE FACE experience with a larger-than-life game, trivia,
prizes and of course, whipped cream. The PIE FACE activation will run
Thursday, July 21st through Saturday, July 23rd
from 11:00 a.m. to 2:00 p.m. and 3:00 p.m. to 6:00 p.m., and Sunday,
July 24 from 11:00 a.m. – 2:00 p.m.

YO-KAI WATCH
The YO-KAI WATCH
brand and mischievous Yo-kai are headed to Comic-Con for the first time
this year. Fans can learn all about the phenomenon in three different
locations throughout the show: the Hasbro booth at the Convention
Center, the YO-KAI WATCH booth at Petco Park and the Play Nintendo
Family Lounge at the Marriot Marquis & Marina.

In the Hasbro booth at the Convention Center, fans can get a sneak peek
at the full line up of Hasbro’s YO-KAI WATCH toys, including Season 2
products such as the new YO-KAI WATCH Model Zero and Yo-Motion Yo-kai
Medals that bring Yo-kai characters to life in a new way.

Additionally, in the Hasbro Booth, join members of the Hasbro Gaming
team for hands-on demonstrations of the new YO-KAI WATCH Trading Card
game on Friday, July 22nd at 4:30 p.m., and Saturday, July 23rd
at 5:00 p.m. Exclusive San Diego Jibanyan YO-KAI WATCH Trading Cards
will be given away during these sessions.

In the Play Nintendo Family Lounge, fans can try out the upcoming YO-KAI
WATCH 2: Bony Spirits and YO-KAI WATCH 2: Fleshy Souls video games.
Other popular Nintendo 3DS and Wii U titles will also be playable. The
Play Nintendo Family Lounge is open Thursday, July 21st
Sunday July 24th. Also, on Friday, July 22nd at
3:00 p.m., Actors Alicyn Packard, J.W. Terry and Melissa Hutchison, who
provide the voices for Jibanyan, Whisper and Komasan, respectively, in
the YO-KAI
WATCH
video game and animated TV series, will be conducting a
Q&A session, doing live voice demos and a table read of a scene from
Season 2 of the animated TV series.

At Petco Park, fans can experience all the excitement of the YO-KAI
WATCH brand at the YO-KAI WATCH Booth. Look for the giant Jibanyan to
find YO-KAI WATCH character face painting, see demos of Hasbro’s YO-KAI
WATCH toys and new trading card game, try Nintendo’s 3DS YO-KAI WATCH 1
and a new mode, “Blasters” from YO-KAI WATCH 2. Fans can also play the
YO-KAI WATCH Wibble Wobble mobile game, screen new episodes of the
YO-KAI WATCH animated series and join Jibanyan for dance parties and
photos. The YO-KAI WATCH Booth at Petco Park runs Thursday, July 21st
through Sunday, July 24th.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences
by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, Allspark Pictures, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.

© 2016 MARVEL

©LEVEL 5/YWP

PIE FACE is a trademark of Rocket Games. © 2014 Rocket Games.

HAS-PR

Contacts

Hasbro, Inc.
Sarah Cunningham, 401-727-5549
Sarah.Cunningham@hasbro.com
or
Kristina
Timmins, 401-727-5973
Kristina.timmins@hasbro.com