Health Partners Plans Announces Findings of Enhanced Baby Partners Prenatal Program

– Program enhanced through CMS Healthcare Innovation Award

– Preliminary results demonstrate healthier-weight babies, lower
costs, improved care

PHILADELPHIA–(BUSINESS WIRE)–Today, Health Partners Plans (HPP) announced preliminary results of its
enhanced Baby Partners program that resulted in more babies born at
healthier weights and lower costs associated with deliveries.

HPP’s Baby Partners program optimizes the health outcomes of moms
and babies through proactive case management, outcomes-based incentives,
special support for at-risk pregnancies and Doula services. HPP enhanced
the program through a 3-year Health Care Innovation Award (HCIA)
sponsored by the Centers for Medicare and Medicaid Services (CMS) in
partnership with Finity, Inc. Services added through the HCIA included
Finity’s population health engagement and management system that allowed
for a personalized web portal, health alerts, text messages, incentives
management, engagement outreach, peer mentor counseling and results
measurement through a closed-loop platform.

The HCIA supported new healthcare models designed to lower costs by
improving health outcomes for HPPs members across the Greater
Philadelphia area. Many of the same components that were tested
successfully with Health Partners Plans are now being used to implement
the first completely portable wellness and incentive system for a
state-wide Medicaid demonstration project.

“We are proud to be part of a select group of healthcare innovators that
are using new technology and peer-level member outreach to create a high
quality, more cost effective healthcare model. The HCIA allowed us to
test an integrated approach to reducing adverse birth outcomes among our
Medicaid beneficiaries,” says William S. George, HPP president and CEO.
“The preliminary results show that our Baby Partners program is
improving the health of our Medicaid moms and babies, while also
lowering health care costs.”

Preliminary data revealed that the odds of delivering a low weight baby
among Baby Partners participants was approximately 14 percent
lower compared to non-participants. Also, participants had a higher rate
of adhering to preventive care guidelines. In addition, data showed that
the average cost difference of babies born to participating moms was
more than $100 less per member per month than those that did not
participate in the program, which equated to a savings of nearly $1.9
million for the first six months for babies born to participant moms.

“The HCIA allowed us to implement one of the first truly closed-loop
systems in the managed care sector,” said Deborah Stewart, president and
CEO of Finity. “This system tracks all HPP member engagement and
encounters by medium and behavior, and measures the effectiveness in
terms of ROI, quality metric improvements and behavior change.”

Additional results for the Baby Partners program and the HPP
diabetes and hypertension programs sponsored under the HCIA will be
published as soon as data becomes available.

The project described in this report was supported by Grant Number
1C1CMS331034 from the Department of Health and Human Services, Centers
for Medicare & Medicaid Services. The contents of this publication are
solely the responsibility of the authors and do not necessarily
represent the official views of the U.S. Department of Health and Human
Services or any of its agencies. The research presented here was
conducted by the awardee. Findings might or might not be consistent with
or confirmed by the independent evaluation contractor.

About Health Partners Plans

Nationally recognized for its innovations in managed care, Health
Partners Plans consistently receives high ratings for member and
provider satisfaction and is one of the highest rated Medicaid plans in
Pennsylvania according to National Committee for Quality Assurance’s
(NCQA) Medicaid Health Insurance Plan Ratings 2015-2016. Health Partners
Plans is a not-for-profit managed health care organization serving more
than 247,000 members in the Greater Philadelphia region. It provides a
broad range of health coverage options through Health Partners Medicare,
Health Partners (Medicaid) and its KidzPartners (Children’s Health
Insurance Program) plan. Founded 30 years ago, Health Partners Plans is
one of the few hospital-owned health plans in the country. Learn more
about how Health Partners Plans is “doing it right” at,

About Finity Inc.

Finity is a leading provider of systems-based technology and engagement
solutions for State Medicaid agencies, public and private health
insurance companies, and hospital systems across the country. Finity
received a Health Care Innovation Award to use integrated technology and
services to improve the health and lower the costs of Medicaid Plan
members in Philadelphia. Finity was also selected as the incentive and
engagement technology provider for the first completely portable
population health management and incentive system for a state Medicaid
demonstration project. Learn more:


Health Partners Plans (HPP)
Monet T. Irving, 267-385-3802