HelloSociety Launches New Pets Division WAGSociety To Connect Brands With Furry Influencers
New division to have charity partnership with Best Friends Animal
Society to support efforts to end the killing in America’s shelters
LOS ANGELES–(BUSINESS WIRE)–HelloSociety,
the leading marketing and analytics agency that connects marquee brands
with the world’s most influential and engaging social creators for
strategic campaigns it guides from start to finish, today announced the
launch of WAGSociety, its new division that represents influential pets
on social. HelloSociety is the first and only experienced agency in the
industry to expand its services to the fast-growing pets market.
WAGSociety’s roster of animal ambassadors is composed of an eclectic mix
of species, including dogs, cats, hedgehogs, pigs, and more. At launch,
it represents some of the biggest pets on social, including Mensweardog,
Cobythecat,
Geordi
La Corgi, Priscilla
and Poppleton, Esther
the Wonder Pig, and macchacat.
In addition to brand marketing, WAGSociety will also be used as an
avenue to support animal welfare. Five percent of each campaign
completed through WAGSociety will be donated to the company’s charity
partner, Best Friends Animal Society, the only national animal welfare
organization focused exclusively on ending the killing of animals in
shelters around the country. WAGSociety’s team will participate in
volunteer work at adoption events, promote the organization on social
channels, and connect its network of influencers to help increase
awareness for and engagement with their cause.
“A heightened emotional response is the number one thing that encourages
sharing online, and research shows that we’re biologically hardwired to
respond to things that are cute,” said Kyla Brennan, founder & CEO of
HelloSociety. “So, it’s no surprise that we consistently see even higher
audience engagement with content from our animal Influencers than we do
from their human counterparts. I’m excited for brands to have a whole
new network of Influencers to draw from that can share their messaging
in a cute and compelling way. As an office of serious animal lovers, me
and my team are especially excited to donate a portion of our proceeds
with Best Friends to support the amazing work they’re doing to help
pets.”
“Ever since T Brand Studio was introduced to HelloSociety it has been
puppy love,” says Sebastian Tomich, SVP Advertising & Innovation at The
New York Times. “In this ever fragmented media landscape, brands need a
louder bark to break through. With this innovation we see an opportunity
to mark our territory in a new influencer space.”
Pet owners are a massive audience and tend to be part of the younger
demographic brands are looking to attract. More than half of all
households in the U.S. have a pet, and roughly 65% of millennials and
71% of Gen Xers are pet owners. Nearly 40% of the top 10 ads shared in
2015 featured an animal of some sort, signifying they are becoming a
major asset for brand messaging. WAGSociety will work with brands of all
kinds and give HelloSociety access to the pets industry, which will
generate about $62B in spend this year, according to the American
Pet Products Association.
“We’re thrilled to partner with WAGSociety to bolster our work to Save
Them All,” said Eric Rayvid at Best Friends Animal Society. “Nearly 4
million pets are killed in shelters every year simply because they do
not have a place to call home. We’re excited to work closely with the
WAGSociety team and the social creators in its community to save pets
across the U.S.”
This news comes on the heels of the recent acquisition by The New York
Times. HelloSociety is the only influencer community to work with both
people and pets and the only one to have a charity element built into
its business. Its customers include brands such as Procter & Gamble,
Sony, Nordstrom, Sephora, Tiffany & Co., and more.
About HelloSociety
Launched in 2012, HelloSociety is the leading marketing and analytics
agency that connects the world’s most influential social creators with
marquee brands for strategic campaigns that it guides from start to
finish. It offers strategic campaign recommendations, brand-creator
matchmaking, in-house content creation, paid media management, event
coordination and real-time proprietary analytics. HelloSociety works
with the 1,500 most influential and engaging social creators on every
visual social network including Instagram, Snapchat, Facebook,
Pinterest, Vine, Facebook Live and YouTube. Customers span a wide range
of verticals including fashion, home decor, fitness, food, travel, and
more and include brands such as Procter & Gamble, Sony, Nordstrom,
Sephora, Tiffany & Co., and more. It’s headquartered in Santa Monica and
owned by the New York Times.
About Best Friends Animal Society
Best Friends Animal Society is the only national animal welfare
organization dedicated exclusively to ending the killing of dogs and
cats in America’s shelters. A leader in the no-kill movement, Best
Friends runs the nation’s largest no-kill sanctuary for companion
animals, adoption centers and spay and neuter facilities in Los Angeles
and Salt Lake City as well as lifesaving programs in partnership with
more than 1,400 rescue groups and shelters across the country. Since its
founding in 1984, Best Friends has helped reduce the number of animals
killed in American shelters from 17 million per year to an estimated 4
million. By continuing to build effective initiatives that reduce the
number of animals entering shelters and increase the number who find
homes, Best Friends and its nationwide network of members and partners
are working to Save Them All®.
To become a fan of Best Friends Animal Society on Facebook go to: http://www.facebook.com/bestfriendsanimalsociety
Follow Best Friends on Twitter: http://twitter.com/bestfriends
Contacts
Moxie Communications Group on behalf of HelloSociety
Maggie
Squires, 901.230.6514
