Henkel Supports Families in Need this Holiday Season Making Lives a Little Brighter with Everyday Essentials and Snuggle Bears!

Makers of Trusted Brands Persil®,
®, Snuggle ®
and Dial
® Donate Laundry, Dish and
Beauty Care Products, and Snuggle Bears to NBC’s TODAY Holiday Gift Drive

WILTON, Conn.–(BUSINESS WIRE)–The holiday season is synonymous with giving and helping to make
everyday lives a little brighter. That’s why for the fifth consecutive
year, Sun Products, now part of Henkel Corporation, is supporting the TODAY
Show’s 23rd annual Holiday Gift Drive
by donating
$500,000 of laundry, dish care and beauty products as well as 10,000
Snuggle Bear plush toys. Henkel’s cumulative five-year commitment
exceeds $1.8 million in product donations and 85,000 Snuggle Bears.

“For many children and families, the TODAY Show’s Holiday Gift Drive
provides much needed gifts and everyday essentials. We understand the
holidays can be a challenging time for families trying to address daily
financial pressures and we want to help. We hope our donation of
laundry, dish care and beauty products will make everyday life a little
easier by providing household essentials,” commented Bibie Wu, Vice
President Marketing, Henkel Corporation. “Our Snuggle Bears will also
bring warmth and joy to children – after all, Snuggle Bear’s mission is
to ‘make the world a softer place,’ adding smiles and snuggles too!”

In addition to TODAY Show’s Holiday Gift Drive, Henkel supports many
charitable programs including Habitat for Humanity, Make a Wish and
hosts an annual Community Service Day where employees volunteer their
time at various organizations sorting clothes, preparing emergency food
boxes, and cleaning up mountain trails; also through Snuggle’s
#ShareABear campaign the brand donated 5,000 Snuggle Bears to children
in need through Starlight Children’s Foundation.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands
in North America, including Persil®, all®, Purex®, and Snuggle® laundry
detergents and conditioners, Dial® soaps, Right Guard® antiperspirants,
got2b® hair gels, and a broad range of adhesives brands such as Loctite®
and LePage®.

The Sun Products Corporation, a leading North American provider of
laundry detergent, fabric softeners and other household products, was
acquired by Henkel in September 2016. Visit www.henkel-northamerica.com
for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Beauty Care and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market
positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost
50,000 people and reported sales of around $20 billion (18.1 billion
euros) and adjusted operating profit of around $3.2 billion (2.9 billion
euros) in fiscal 2015. Henkel’s preferred shares are listed in the
German stock index DAX.


Natalie Violi, +1-480-754-5442
Kathryn Corbally, +1-203-254-6762