Hilton Honors Provides Exclusive Access to Once in a Lifetime Music Experiences

Partnered with Live Nation, Hilton Honors Launches Integrated Music
Program, “Music Happens Here” and Presents a New Original Video Series
Available on Spotify

MCLEAN, Va.–(BUSINESS WIRE)–Last night, during GRAMMY® Week, Hilton (NYSE:
HLT) launched “Music Happens Here,” a first of its kind integrated music
program that provides Hilton Honors members with unique concert
experiences and unprecedented access to music and artist connections.
The program builds on Hilton’s exclusive partnerships with Live Nation
and with The Recording Academy® (the organization which
bestows the GRAMMY®), and introduces a new music and travel
content creation partnership with Spotify.


Hilton Honors has once again upped the ante to give members more of what
they want most. Through its “Music Happens Here” program, Hilton will
continue to provide Hilton Honors members with access to top concerts,
private meet-and-greets with chart-topping artists, one-on-one artist
experiences, and private concerts at Hilton hotels and resorts and in
iconic music landmarks.

The “Music Happens Here” original video series, presented by Hilton and
produced by Live Nation is the first of its kind on Spotify and gives
audiences an insider’s guide to some of the most iconic places where
music has been created, performed and celebrated. There will be
corresponding curated playlists that will guide listeners on a walking
tour of the featured cities and the places where music actually
happened, is happening and will continue to happen. These playlists will
be found exclusively on Spotify.

Music has always happened in and around our hotels and resorts
throughout the world. From The Beverly Hilton hosting the first GRAMMY
Awards to John Lennon penning the lyrics to Imagine on Hilton New
York Midtown stationery – Hilton will always be the world’s stage for
extraordinary experiences,” said Mark Weinstein, Hilton’s Senior Vice
President and Global Head of Customer Engagement, Loyalty and
Partnerships. “Music Happens Here honors our legacy of
celebrating travel through music and signifies our future at the center
of music’s greatest moments by creating exceptional new experiences for
our Hilton Honors members. I’m thrilled Spotify has joined us and Live
Nation on this journey to inspire our guests to travel the world and
visit the places where music happens.”

Today’s announcement builds on last week’s launch of an amazon-shop-with-points&esheet=51507828&newsitemid=20170209005886&lan=en-US&anchor=updated+Hilton+Honors+program&index=2&md5=6bee80e56757069344bf9952918cd5eb” rel=”nofollow”>updated
Hilton Honors program with a new logo and four industry-first
loyalty benefits.

Hilton celebrated the launch of “Music Happens Here” with some of its
most valuable Hilton Honors members and invited guests during an
intimate Hilton GRAMMY Week dinner and private OneRepublic performance
on the rooftop terrace of The Beverly Hilton.

In addition, Hilton, Live Nation and Spotify premiered Spotify’s
original video series’ trailer at last night’s event. Los Angeles is the
first stop in the series, which will give viewers unique insight into
the greatest music moments within the city – from folk rock to surf
punk, and glam metal to rap – enveloping the culture of the places
they’ll love to explore.

We are always looking for different ways to create new content
experiences for our listeners,” said Pat Shah, Head of Original Content
Licensing. “Working with brands such as Hilton and partners like Live
Nation allows us to tell great music stories that will resonate with our
audience.”

We are thrilled to have co-created this breakthrough program with
Hilton to bring truly unique music experiences to fans all over the
world,” said Darin Wolf, EVP Live Nation Media & Sponsorship. “Whether
fans are seeking out new destinations to follow their favorite artist or
adding a live music event to maximize their travel experience, Music
Happens Here will help amplify those experiences and create memorable
moments.”

Some recent Hilton Honors experiences have included:

  • Private concerts with Jason Derulo, Halsey, Elle King, Kip Moore and
    Gary Clark, Jr.
  • Spa sessions with Kelsea Ballerini, Tinashe and Colbie Callet
  • Backstage access with Andra Day, Barenaked Ladies, and Imagine Dragons
  • Dance lessons with Derek and Julianne Hough and Maks & Val Chmerkovskiy
  • Music lessons with Mick Fleetwood, Mike Posner, Christina Perri and
    Cody Simpson

To learn more about “Music Happens Here” and to see the trailer, visit www.auction.hiltonhonors.com/musichappenshere.
The first episode of the original entertainment series will premiere on
Spotify in early March. Hilton Honors members can use their Points to
bid on the opportunity to attend any of the events available through
Music Happens Here by visiting the Hilton Honors auction platform at HiltonHonors.com/auctions.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 4,900 properties
with over 800,000 rooms in 104 countries and territories. Hilton
is dedicated to fulfilling its mission to be the world’s most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company’s portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton,
Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton Honors. Hilton Honors
members who book directly through preferred Hilton channels have access
to instant benefits, including a flexible payment slider that allows
members to choose exactly how many Points to combine with cash, an
exclusive member discount that can’t be found anywhere else and free
standard Wi-Fi. Visit newsroom.hiltonworldwide.com for
more information and connect with Hilton on FacebookTwitterLinkedInInstagram and YouTube.

About Hilton Honors

Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14
world-class brands comprising nearly 4,900 properties with more than
800,000 rooms in 104 countries and territories. Hilton Honors members
who book directly through preferred Hilton channels have access to
instant benefits, including a flexible payment slider that allows
members to choose nearly any combination of Points and money to book a
stay, an exclusive member discount that can’t be found anywhere else and
free standard Wi-Fi. Members also enjoy popular digital
tools available exclusively through the industry-leading Hilton
Honors mobile app
, where Hilton Honors members can check-in, choose
their room, and access their room using a Digital Key. With more than 60
million members, Hilton Honors offers hundreds of ways to earn and
redeem Points. Members can redeem their Points for free nights, premium
merchandise or items at Amazon.com with Amazon Shop with Points, as well
as make charitable contributions or gain access to unique events through
the Hilton Honors auction platform (hiltonhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation®, or race experiences with the McLaren-Honda Formula 1 team. The
program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or
connect with Hilton Honors at news.hiltonhonors.com.

About Live Nation

Live Nation Entertainment, Inc. (NYSE: LYV), or Live Nation, is the
world’s leading live entertainment and ticketing company comprised of
global market leaders: Ticketmaster, Live Nation Concerts, Live Nation
Media & Sponsorship and Artist Nation Management. For additional
information, visit www.investors.livenationentertainment.com

About Spotify

Spotify is an award-winning digital music service that gives you
on-demand access to over 30 million tracks. Our dream is to make all the
world’s music available instantly to everyone, wherever and whenever you
are. Spotify makes it easier than ever to discover, manage and share
music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 60 markets globally with more than 100
million active users*, and over 40 million paying subscribers**.

Since its launch in Sweden in 2008, Spotify has driven more than US$5bn
to rights holders. Spotify is the biggest and most successful music
streaming service of its kind globally. www.spotify.com

Further Information

For more information, images, or to contact the team, please head over
to our press page at http://press.spotify.com/

About The Recording Academy

Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers, and recording
professionals dedicated to improving the cultural condition and quality
of life for music and its makers. Internationally known for the GRAMMY
Awards — the preeminent peer-recognized award for musical excellence and
the most credible brand in music — The Recording Academy is responsible
for groundbreaking professional development, cultural enrichment,
advocacy, education and human services programs. The Academy continues
to focus on its mission of recognizing musical excellence, advocating
for the well-being of music makers and ensuring music remains an
indelible part of our culture. For more information about The Recording
Academy, please visit www.grammy.com.
For breaking news and exclusive content, follow @RecordingAcad on
Twitter, “like” Recording Academy / GRAMMYs on Facebook, and join The
Recording Academy’s social communities on Google+, Instagram, Tumblr,
and YouTube.

GRAMMY®, GRAMMY Awards ®, GRAMMY Celebration ® and
the gramophone logo are registered trademarks of The Recording Academy®
and are used under license ©2017 The Recording Academy

Contacts

Lauren Skrincosky
Hilton
+1 703 883 5824
lauren.skrincosky@hilton.com