Hollister Debuts New Line of Performance Denim
With COOLMAX® ALL SEASON Technology and LYCRA®
Fiber
WILMINGTON, Del.–(BUSINESS WIRE)–Hollister recently introduced a new line of performance jeans for guys
and girls that incorporates INVISTA’s COOLMAX® ALL SEASON
technology and LYCRA® fiber for year-round comfort and
lasting fit.
One of the most relevant trends in the denim category today is to
integrate performance fibers for added functionality. Hollister is
taking a leading position in the performance arena with their Advanced
Stretch Jeans with COOLMAX® ALL SEASON technology. The
fabric moves moisture away to keep the body cool and dry on hot days,
and has insulating fibers for added warmth when it is cool. These
benefits come from the fiber structure, so they are permanent and don’t
wash out.
“At Hollister, denim is a part of our DNA and we continue to find ways
to enhance the assortment. Our goal with the innovative COOLMAX®
ALL SEASON technology is to provide products that fit the needs of our
customer’s on-the-go lifestyle,” said Kristin Scott, Brand President of
Hollister Co.
“We believe pairing one of the hottest teen denim brands and with one of
the coolest fabric technologies available on the market today will
resonate with consumers,” remarked Dave Trerotola, President of INVISTA
Apparel and Advanced Textiles. “Our research shows that among ingredient
brands in the cooling space, the COOLMAX® brand is the most
likely to positively influence purchase intent.” *
In conjunction with launch of the new product line, Hollister and
INVISTA have created an exciting, new multi-channel social media
campaign to showcase the benefits of the jeans. Digital illusionist and
YouTube star, Zach King, appears in a video via this link https://coolmax.com/en/News-and-Blog/2017/01/Zach-King
promoting the magic of jeans with COOLMAX® ALL SEASON
technology. Teen influencers will be featured in shareable content, and
others can join in the fun by using the hashtag #HollisterCOOLMAX.
About Hollister Co.
The quintessential retail brand of the global teen consumer,
Hollister Co. celebrates the liberating spirit of the endless summer
inside everyone. Inspired by California’s laidback attitude, Hollister’s
clothes are designed to be lived in and made your own, for wherever life
takes you. A division of Abercrombie & Fitch Co. (NYSE:ANF), Hollister
provides an engaging, welcoming, and unique shopping experience through
its global e-commerce websites and its 550 retail locations.
About INVISTA
With leading brands including LYCRA®, COOLMAX®,
CORDURA®, STAINMASTER®
and ANTRON®, INVISTA is one of the world’s
largest integrated producers of chemical intermediates, polymers and
fibers. The company’s advantaged technologies for nylon, spandex and
polyester are used to produce clothing, carpet, car parts and countless
other everyday products. Headquartered in the United States, INVISTA
operates in more than 20 countries and has about 10,000 employees. For
more information, visit www.INVISTA.com,
Facebook.com/INVISTAglobal
and Twitter.com/INVISTA.
COOLMAX® and LYCRA®
are trademarks of INVISTA.
* ICM Research, Cooling/Warming Space Study, 2016
Contacts
Abercrombie & Fitch Co.
Michael Scheiner, +1-614-283-6192
Public_Relations@abercrombie.com
or
INVISTA
Kristin
Altimari, +1-316-828-1057
Kristin.Altimari@INVISTA.com
