Huawei watch goes on sale in Western Europe from today

BERLIN–(BUSINESS WIRE)–Huawei Consumer Business Group (BG) has today officially introduced the
new Huawei watch to markets in Europe at IFA. The watch, with its
classic design, inspired by Swiss timepieces, will go on sale in Canada,
Germany, France, Spain and Italy this month priced between €399.00 and
€699.00 depending on the design features chosen. The Huawei watch will
also be available for pre-order in the US from today (2nd
September). It will go on sale in the UK, Japan and UAE in October and
information on further regions will be released later this year.


This is the first smartwatch in the Huawei wearable family and is also
the first watch on the market to truly bridge the gap between fashion
and technology. The Huawei watch, powered by Android Wear™, enables you
to stay connected wherever you are, with instant alerts for calls,
texts, instant messages and emails. With Bluetooth connectivity for
wireless headphone usage, coupled with offline music download support,
staying active is made even easier. Music can be started via voice
commands, with users able to search for destinations and navigate their
way there using the same voice actions. Locating missing phones has
never been easier than with the watch’s “find my phone” function.

And now, thanks to the latest version of Google’s Android Wear™, both
Android and iOS users will be able to connect to the Huawei Watch.

A classic design aesthetic

The Huawei watch measures 42mm in diameter, which is the traditional
dimension for wristwatches. The watch face is unique in design with its
fully circular face and crown located at the two o’clock position.

There are a range of rose gold, stainless steel and black frames to
choose from, as well as a variety of bespoke watch face designs, across
a range of classic, luxury, business, feminine, modern and simple
aesthetics.

The choice of straps includes stainless steel mesh, stainless steel
links, rose gold, and black-plated stainless steel links, and brown and
black leather. Easy to change, they will fit any watch strap with 18mm
width lug interface.

Classically crafted

Crafted using sophisticated materials, the watch features a fully
circular 1.4-inch touch-sensitive AMOLED display, coated in
scratch-proof sapphire crystal (the favoured choice amongst Swiss watch
manufacturers), a cold-forged stainless steel frame, and comes with a
built-in heart rate monitor and 6-Axis motion sensors. It has a 400 x
400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio,
making it the most vibrant Android Wear smart watch to date.

In keeping with the classic, premium design aesthetic of the watch,
Huawei Consumer BG has partnered with the world’s most famous fashion
photographer Mario Testino to produce an advertising campaign featuring
American supermodel Karlie Kloss and one of the world’s top male models,
Sean O’Pry.

A new era of sporting technology

The Huawei watch includes a heart rate monitor sensor (PPG sensor),
which can accurately measure heart rates. The sensor protrudes slightly
for better skin contact and greater accuracy.

The 6-Axis motion sensor, with a gyroscope and accelerometer, helps to
track your activities anywhere, any time, and can distinguish between
different physical activities, including walking, running and climbing.

Mr. Benjamin Norton, Wearable Design Expert at the Huawei Consumer BG,
said: “Today, consumers are rarely content with just staying connected;
they are looking for a premium smartwatch that is technologically
innovative. When designing this watch, we were keen to combine the best
in technology and innovation with premium materials and a classic look
and feel. With the sapphire crystal and circular watch face, we feel
that the Huawei watch has achieved this.”

Mr. Richard Yu, CEO of Huawei Consumer BG, said: “Huawei is dedicated to
continually innovating and creating new products to suit our consumers’
needs. This first smartwatch in our wearables family has been designed
following extensive research and demonstrated consumer demand for smart
wrist wear. The Huawei watch is unique within the market with its
premium look and feel and classic design, combined with superior smart
technology, which allows users to stay connected on the go. No doubt,
wearable devices will remain one of the most significant trends in the
device industry, and by leveraging Huawei’s technology and innovation,
Huawei Consumer BG aims to be a leader in the wearable space.”

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Availability and Accessories

Huawei Watch will be available in more than 20 countries and regions,
including United States, United Kingdom, Australia, Austria, Belgium,
Canada, Costa Rica, Czech Republic, Denmark, Finland, France, Germany,
Hong Kong, Indonesia, Italy, Japan, Mexico, Netherlands, New Zealand,
Norway, Philippines, Russia, Singapore, Spain, Sweden, Switzerland,
Taiwan, Thailand, United Arab Emirates.

For more information, please visit:

http://consumer.huawei.com/minisite/worldwide/huawei-watch/

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About Huawei Consumer Business Group

By 2014, Huawei’s products and services have covered more than 170
countries, and a third of the world’s population. Huawei’s shipments of
smartphones ranked third in the world in 2014. Huawei has 16 R&D centers
have been set up in the US, Germany, Sweden, Russia, India, and China.
Huawei Consumer Business Group is one of three businesses within Huawei,
covering smartphones, mobile broadband devices, home devices and cloud
services. Based on more than 20 years of Huawei’s expertise in the
telecom industry, built on Huawei’s global network, worldwide operations
and business partners, Huawei Consumer Business Group is dedicated to
providing the latest technology to the consumers and bringing the joy of
technological advances to people all around the world. Huawei acts on
its word and fulfills dreams. For more information please visit: www.consumer.huawei.com

Contacts

Hill and Knowlton for Huawei Consumer Business Group
Lindsey Freeman
+44
7720 873 880
Huawei@hkstrategies.com