Hulu Adds Commercial-Free Viewing

SANTA MONICA, Calif.–(BUSINESS WIRE)–Today Hulu is offering a commercial-free option to subscribers. Viewers
now have the choice to watch Hulu commercial free for $11.99 per month
or with limited commercials for $7.99 per month. Current Hulu
subscribers will maintain their existing subscription, but will have the
choice to switch to the commercial-free option at any time for an
additional $4 per month. For viewers who choose to watch content with
limited commercials, Hulu will continue to show fewer commercials than
scheduled television.

“At Hulu, we pride ourselves on listening to our customers and giving
them the best possible experience,” said Mike Hopkins, CEO, Hulu. “Many
of our customers have asked us for a commercial free option, and so
today we are excited to introduce just that. Providing more choice for
consumers is fundamental to the Hulu experience, in addition to an array
of choices in content and devices, our customers can now choose to watch
with or without commercials.”

Over the last year Hulu has aggressively expanded its content lineup.
Most recently, Hulu announced a landmark, multi-year agreement with EPIX
that will bring premium and hit films from Lionsgate, MGM and Paramount
to Hulu for the first time. Hulu also signed groundbreaking licensing
deals with networks including AMC, FX and Turner, and acquired the
exclusive subscription streaming rights to full libraries of hit
broadcast and cable shows including Seinfeld, Empire, Fargo,
South Park
, CSI, Brooklyn Nine-Nine, Nashville,
Deadliest Catch, The Last Ship
and more. Earlier this year, Hulu
also became the only subscription video on-demand service to offer the
SHOWTIME® premium service as an add-on directly to subscribers for an
additional $8.99 per month.

In addition, Hulu has made a strong investment in its original
programming and has greenlit an exciting slate of originals, including
the event series 11/22/63 from Stephen King and J.J. Abrams
starring James Franco; comedy series Difficult People produced by
Amy Poehler with stars Julie Klausner and Billy Eichner; Casual,
a comedy series from Oscar®-nominated Director Jason Reitman; The
Way (wt)
, a drama series starring Aaron Paul and Michelle Monaghan
from Jason Katims; the first long-form project from Freddie Wong and the
RocketJump team; and season four of the critically-acclaimed comedy The
Mindy Project,
starring Mindy Kaling.

For viewers who choose the limited commercials viewing option, Hulu
remains dedicated to providing a seamless and relevant ad experience by
connecting viewers with the right advertisers. Most recently, Hulu
announced strong investment in advertising technology with its
programmatic offering to deliver the right ad to the right user at the
right time.

Since its launch in 2008, Hulu has been at the forefront of
entertainment and technology. In 2015, the company announced it had
grown to nearly 9 million US subscribers, an overall 50% growth year
over year.

About Hulu

Hulu is a premium streaming TV destination that offers thousands of
hours of the best of television programming including, premium original
content, library series and full seasons of hit series
to subscribers across millions of internet-connected devices in the U.S.
Since its launch in 2007, Hulu has been at the intersection of
entertainment and technology and continues to redefine TV by connecting
viewers with the stories they love. http://www.hulu.com

Contacts

Hulu Communications
Shannon Prior, 424-322-2291
shannon.prior@hulu.com