ICSC Survey: Almost 90% of Adults Will Have Shopped for the Holidays by Christmas Eve with 60% Shopping Super Saturday Weekend

NEW YORK–(BUSINESS WIRE)–The International Council of Shopping Centers:

  • The Weekend Before Christmas is as Crucial as Ever for Retailers

    • 88% of adults in the U.S. still plan to spend through

      • On average, they will spend $418.80
    • 76% of adults still plan to purchase holiday gifts and
      other related items through Christmas
    • 60% of adults plan to spend on Super Saturday
      weekend alone
  • Where Shoppers Plan to Shop on Super Saturday

    • 67% will go to discount stores
    • 49% will go to department stores
    • 31% will go to electronics stores
    • 25% will go to sporting goods, hobby, book and toy stores
  • Shopping and Experiences Will Drive Weekend Activity

    • 68% of visitors intend to shop
    • 43% intend to dine at a restaurant or other eating establishment
    • 25% intend to see a movie
    • 16% intend to have a child’s picture taken with Santa
  • Millennials Are the Biggest Last Minute Shoppers

    • On Saturday, December 17: 74% of millennials plan to
      shop vs. 59% of Gen X and 42%of Baby Boomers.
    • On Sunday, December 18: 63% of Millennials plan to
      shop vs 51% of Gen X and 35% of Baby Boomers

CONTEXT: “With almost 90% of adults yet to complete their holiday
shopping, we will see large crowds this Super Saturday weekend and
continuing through to Christmas Eve,” said ICSC President and CEO Tom
McGee. “Additionally, experiences will also draw crowds as once again we
see that malls and shopping centers play an integral role in their
communities by serving not only as a place to go shopping, but also as a
place to spend time with family and friends during the holidays.”

METHODOLOGY: The 2016 ICSC Super Saturday study was conducted by
Opinion Research Corporation on behalf of ICSC from December 8-11, 2016.
The survey represents a demographically representative U.S. sample of
1,025 adults of 18 years of age and older.


Stephanie Cegielski, 646-728-3572