ICSC Survey: Almost 90% of Adults Will Have Shopped for the Holidays by Christmas Eve with 60% Shopping Super Saturday Weekend

NEW YORK–(BUSINESS WIRE)–The International Council of Shopping Centers:

  • The Weekend Before Christmas is as Crucial as Ever for Retailers

    • 88% of adults in the U.S. still plan to spend through
      Christmas

      • On average, they will spend $418.80
      • Where Shoppers Plan to Shop on Super Saturday

        • 67% will go to discount stores
        • 49% will go to department stores
        • 31% will go to electronics stores
        • 25% will go to sporting goods, hobby, book and toy stores
        • Shopping and Experiences Will Drive Weekend Activity

          • 68% of visitors intend to shop
          • 43% intend to dine at a restaurant or other eating establishment
          • 25% intend to see a movie
          • 16% intend to have a child’s picture taken with Santa
          • On Saturday, December 17: 74% of millennials plan to
            shop vs. 59% of Gen X and 42%of Baby Boomers.
          • On Sunday, December 18: 63% of Millennials plan to
            shop vs 51% of Gen X and 35% of Baby Boomers

          CONTEXT: “With almost 90% of adults yet to complete their holiday
          shopping, we will see large crowds this Super Saturday weekend and
          continuing through to Christmas Eve,” said ICSC President and CEO Tom
          McGee. “Additionally, experiences will also draw crowds as once again we
          see that malls and shopping centers play an integral role in their
          communities by serving not only as a place to go shopping, but also as a
          place to spend time with family and friends during the holidays.”

          METHODOLOGY: The 2016 ICSC Super Saturday study was conducted by
          Opinion Research Corporation on behalf of ICSC from December 8-11, 2016.
          The survey represents a demographically representative U.S. sample of
          1,025 adults of 18 years of age and older.

          Contacts

          ICSC
          Stephanie Cegielski, 646-728-3572
          scegielski@icsc.org

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