NEW YORK–(BUSINESS WIRE)–The International Council of Shopping Centers:

• 20% of Adults Plan to Shop for Holiday Gifts or Holiday-Related
  Items on Christmas Eve
  • 11% of adults plan to only shop in stores
  • 4% of adults plan to only shop online
  • 5% of adults plan to shop both in stores and
    online
  • Demographics of Last-Minute Shoppers
    • 34% of Millennials plan to spend on Christmas Eve
    • 21% of Gen-X plan to spend on Christmas Eve
    • 10% of Baby Boomers plan to spend on Christmas Eve

    CONTEXT: “Even with the long holiday season this year, a fifth of
    adults plan to shop up until Christmas Eve” said Tom McGee, President
    and CEO of ICSC. “With so much last minute shopping, I expect that many
    consumers will take advantage of local merchants and omnichannel
    retailers, either going to stores so they can get the merchandise right
    away or leveraging click and collect.”

    METHODOLOGY: The 2016 ICSC Super Saturday study was conducted by
    Opinion Research Corporation on behalf of ICSC from December 8-11, 2016.
    The survey represents a demographically representative U.S. sample of
    1,025 adults of 18 years of age and older.

    Contacts

    ICSC
    Stephanie Cegielski, 646-728-3572
    scegielski@icsc.org

NEW YORK–(BUSINESS WIRE)–The International Council of Shopping Centers:

• 20% of Adults Plan to Shop for Holiday Gifts or Holiday-Related
  Items on Christmas Eve
  • 11% of adults plan to only shop in stores
  • 4% of adults plan to only shop online
  • 5% of adults plan to shop both in stores and
    online
  • Demographics of Last-Minute Shoppers
    • 34% of Millennials plan to spend on Christmas Eve
    • 21% of Gen-X plan to spend on Christmas Eve
    • 10% of Baby Boomers plan to spend on Christmas Eve

    CONTEXT: “Even with the long holiday season this year, a fifth of
    adults plan to shop up until Christmas Eve” said Tom McGee, President
    and CEO of ICSC. “With so much last minute shopping, I expect that many
    consumers will take advantage of local merchants and omnichannel
    retailers, either going to stores so they can get the merchandise right
    away or leveraging click and collect.”

    METHODOLOGY: The 2016 ICSC Super Saturday study was conducted by
    Opinion Research Corporation on behalf of ICSC from December 8-11, 2016.
    The survey represents a demographically representative U.S. sample of
    1,025 adults of 18 years of age and older.

    Contacts

    ICSC
    Stephanie Cegielski, 646-728-3572
    scegielski@icsc.org