Imagination Foundation Launches 2016 Earth Day Cardboard Challenge in Collaboration with Time Warner Cable

Children Across America are Encouraged to Create Solutions to 21st
Century Environmental Needs Out of Recycled Materials

LOS ANGELES–(BUSINESS WIRE)–Today, Imagination Foundation and Time Warner Cable (TWC) announced the
launch of the 2016 Earth Day Cardboard Challenge. This Challenge
provides an opportunity for children of all ages and the adults who
support them to create novel, imaginative and sustainable solutions out
of cardboard and other recycled materials.

TWC is presenting the Imagination Foundation’s Earth Day Cardboard
Challenge as part of its ‘Go Green’ and Connect a Million Minds®
(CAMM) initiatives. Through its Go Green initiative, TWC is raising
environmental awareness, using fewer natural resources and generating
less waste. CAMM was designed to inspire the next generation of
problem solvers by connecting young people to the wonders of science,
technology, engineering and math (STEM).

During the month of April, children are encouraged to repurpose
cardboard and other recyclables to develop innovative and creative
solutions that address environmental themes and issues. From classrooms
to backyards, cardboard challenge activities can be large or small,
simple or complex, depending on available time, resources and age of
participants. The challenge will wrap up around Earth Day, April 22,
2016 when communities all over the country will celebrate the students’

“The Cardboard Challenge is perhaps one of the most creatively engaging
activities a child can do. With our friends at TWC, we’ve designed a
special version of it that is a fun all-inclusive activity to celebrate
Earth Day,” said Mike McGalliard, executive director of the Imagination
Foundation.” This April, we want kids to creatively explore ecological
values and face environmental challenges with optimism and imagination.”

“Since the launch of CAMM in 2009, we have looked for new ways to help
young people think creatively about how STEM can solve some of our
greatest societal challenges,” said Tessie Topol, TWC’s Vice President
of Corporate Social Responsibility. “We are proud to partner with the
Imagination Foundation on the first-ever Earth Day Cardboard Challenge –
a fun, hands-on way for students everywhere to engage with STEM
concepts, while becoming more environmentally conscious.”

TWC is hosting Earth Day Cardboard Challenge events across the country.
Thousands of students and volunteers are expected to participate,
including those with:

  • Girls Inc. of the Greater Capital Region in Albany
  • EcoRise and Cedars International Academy in Austin
  • Boys & Girls Clubs of Buffalo
  • Imagination Foundation Chapter, Extera Public School in Los Angeles
  • Free Arts in New York City

To get involved, visit Imagination
. Register your activity today at
and receive a free “Earth Day Cardboard Challenge Playbook” filled with
tips and activity starters to plan your Challenge.

About the Imagination Foundation

The mission of the Imagination Foundation is to find, foster and fund
creativity and entrepreneurship in children around the world to raise a
new generation of innovators and problem solvers who have the tools they
need to build the world they imagine.

The Imagination Foundation is growing a worldwide movement to promote
creativity as a core social value and critical skills for the 21st
century. Building from the inspiration of ‘Caine’s Arcade’ and the
success of the Global Cardboard Challenge, Imagination Foundation
launched its hallmark program called Imagination Chapters. Through its
130 worldwide chapters, the program uses Creative Play to develop the
natural powers of creativity, entrepreneurship and innovation that all
children possess while aligning with powerful educational concepts and

For more information about Caine’s Arcade and the Imagination
Foundation, visit
Follow them on Twitter at
and like them on Facebook at

About Time Warner Cable

Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting 16 million customers to entertainment, information and each
other. Time Warner Cable Business Class offers data, video and voice
services to businesses of all sizes, cell tower backhaul services to
wireless carriers and enterprise-class, cloud-enabled hosting, managed
applications and services. Time Warner Cable Media, the advertising
sales arm of Time Warner Cable, offers national, regional and local
companies innovative advertising solutions. More information about the
services of Time Warner Cable is available at,


For Imagination Foundation:
Smeeta Singh, 424-272-5133
Time Warner Cable:
Shelley Loo, 212-364-8293