In-Flight Mario Magic Delivers Nintendo Gifts to Southwest Passengers

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One Southwest Airlines Flight Turns into a Digital Playground
Featuring
Super Mario Maker for Nintendo 3DS

REDMOND, Wash.–(BUSINESS WIRE)–It began as just another typical flight, but minutes after takeoff, the
passengers on Southwest® flight #2482 on Wednesday, Dec. 14,
found themselves immersed in the world of Mario. As they cruised past
10,000 feet in the air, the voice of Nintendo’s iconic Mario announced a
big early-holiday surprise for all the passengers. Quickly all were
presented with a free New
Nintendo 3DS XL
system to take home, along with a voucher to
download the recently launched Super
Mario Maker for Nintendo 3DS
game for free from Nintendo eShop.


Nintendo reps helped the passengers play and create side-scrolling 2D
Mario courses on the portable system, which make great travel companions
during the busy holiday travel season. Among those lucky passengers
offering in-flight game tips was iJustine, a Nintendo fan and YouTube
celebrity whose followers measure in the millions. And once the flight
landed in Los Angeles, Mario himself was waiting to welcome them at the
gate.

“With Super Mario Maker for Nintendo 3DS, everyone can enjoy a
nearly limitless supply of side-scrolling 2D Mario courses anytime,
anywhere,” said Doug Bowser, Nintendo of America’s Senior Vice President
of Sales and Marketing. “You’re not only playing a game – you’re helping
design it. Nintendo 3DS owners are getting to experience Mario play in
an entirely new way.”

“At Southwest, we’re passionate about making connections and taking part
in some of the most important moments in our customers’ lives,” says
Linda Rutherford, Vice President, Chief Communication Officer for
Southwest Airlines. “Bringing this fun Nintendo activation onboard our
flight is a great way to kick off the season of giving and celebrate
those moments with friends and family.”

Super Mario Maker for Nintendo 3DS features 100 built-in courses,
and also allows entry to recommended courses from the Super
Mario Maker
game on the Wii
U
console. In addition, courses designed on Nintendo 3DS can be
shared with other players via the system’s StreetPass feature and local
wireless. Nintendo 3DS systems provide a fun escape for travelers on the
go – adults and kids can play games to stay entertained during long
flights or layovers. The systems are always ready to go anywhere
travelers want to go.

The flight was the first leg of a Say Yes to Nintendo 3DS
promotion with Southwest Airlines that runs from Dec. 16 through Jan.
14, and is open to U.S. residents who are at least 14 years old. Just in
time for the holidays, prizes will include Nintendo 3DS hardware and
games. While dozens of entrants will receive prizes, one lucky Grand
Prize winner will be awarded a trip to New York for up to four people,
roundtrip air travel on Southwest for four, a four-night hotel stay,
plus a personal shopping spree at the Nintendo NY store.

To enter the sweepstakes, visit http://www.sayyessweepstakes.com
during the promotion period and follow the links and instructions to
submit the registration form*.

Remember that Nintendo 3DS features parental
controls
that let adults manage the content their children can
access. Nintendo 3DS players who register a Nintendo Network ID (NNID)
get access to free-to-start games, including Pokémon games; the ability
to download and play variety of free game demos from Nintendo eShop; and
exclusive offers and the latest news directly from Nintendo. For more
information about other features, visit http://www.nintendo.com/3ds.

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. OPEN TO LEGAL RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES AND
DISTRICT OF COLUMBIA (EXCLUDING FL, NY AND RI) AGE 19 YEARS OR OLDER.
Void in AK, FL, HI, NY, PR, RI and where prohibited. Sweepstakes ends
1/15/17. For Official Rules, prize descriptions and odds disclosure,
visit www.sayyessweepstakes.com.
Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 696 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the
site.

ABOUT SOUTHWEST AIRLINES CO.

In its 46th year of service, Dallas-based Southwest
Airlines
(NYSE: LUV) continues to differentiate itself from
other air carriers with exemplary Customer Service delivered by more
than 53,000 Employees to more than 100 million Customers annually.
Southwest operates more than 3,900 departures a day during peak travel
season across a network of 99 destinations in the United States and
eight additional countries with additional Cuba service to Havana, Cuba,
beginning Dec. 12, 2016, and Santa Clara beginning Dec. 15, 2016.

Based on the U.S. Department of Transportation’s most recent data,
Southwest Airlines is the nation’s largest carrier in terms of
originating domestic passengers boarded. The Company operates the
largest fleet of Boeing aircraft in the world, the majority of which are
equipped with satellite-based WiFi providing gate-to-gate connectivity.
That connectivity enables Customers to use their personal devices to
view video on-demand movies and television shows, as well as nearly 20
channels of free, live TV compliments of our valued Partners. Southwest
created Transfarency®,
a philosophy which treats Customers honestly and fairly, and in which
low fares actually stay low. Southwest is the only major U.S. airline to
offer bags fly free® to everyone (first and second checked pieces of
luggage, size and weight limits apply, some airlines may allow free
checked bags on select routes or for qualified circumstances), and there
are no change fees, though fare differences might apply. The airline
proudly unveiled a bold new look: Heart. A new logo, aircraft
livery, interior design featuring a new seat and Flight Attendant
galley, Employee-designed uniforms, and an updated airport experience
all showcase the dedication of Southwest Employees who connect Customers
with what’s important in their lives.

Contacts

GOLIN
Lisa McKendall, 310-641-1556
lmckendall@golin.com
or
Eddie
Garcia, 213-335-5536
egarcia@golin.com