Girl Scouts of the USA rolls out a Spanish version of its “Watch Me
NEW YORK–(BUSINESS WIRE)–#GIRL–Girl Scouts of the USA (GSUSA) today released “Me Verás Brillar,” a
Spanish version of its “Watch Me Shine” anthem, which the organization
released last year. The new song is distributed in conjunction with
National Hispanic Heritage Month and emphasizes the importance of girls
taking the lead in their communities. For more than 100 years, Girl
Scouts has given girls the tools to find their inner leader and empower
themselves, and the new anthem is one of the many ways a girl can see
herself represented as an unstoppable, inspiring G.I.R.L.
(Go-getter, Innovator, Risk-taker, Leader)™.
The original anthem was translated to Spanish by well-known producer
José Luis Pagán (Marc Anthony, Jennifer Lopez) and sung by recording
artist Alyssa Micaela. The English version of the song written by
two-time Grammy winner Liz Rose (Taylor Swift, Tim McGraw, Little Big
Town) and Emily Shackelton (Reba McEntire, David Cook, Cassadee Pope),
has gone global since its release.
In the report Girl
Scouting Works: The Alumnae Impact Study, which measures how
Girl Scout participation influences girls of different backgrounds, the
Girl Scout Research Institute found that the positive effects of Girl
Scouting seemed particularly pronounced for African American and
Hispanic girls. As such, GSUSA offers a Spanish-language
version of its website to ensure easy access for those Girl Scouts
who speak Spanish as their first language. GSUSA also generates new
studies for program and membership initiatives to ensure it aligns with
the values and cultures of Hispanic families and continues to evolve its
In line with the Girl Scout tradition of sharing songs around a
campfire, embracing music can be a wonderful way to motivate and engage
“We believe that music is a powerful tool in inspiring this generation,”
said Mishka Pitter-Armand, vice president of brand marketing at GSUSA.
“We have a large Hispanic base at Girl Scouts, so it’s important to
bring this song to girls in Spanish.”
“Me Verás Brillar,” produced by Breakthrough Music, is available for
purchase from iTunes,
Music, and other major online retailers. To learn more about how
Girl Scouts transforms today’s girls into tomorrow’s leaders, and to
volunteer, reconnect, donate, or join, visit www.girlscouts.org.
About the Girl Scouts of the USA
We’re 2.6 million strong—1.8 million girls and 800,000 adults who
believe in the power of every G.I.R.L.
(Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our
extraordinary journey began more than 100 years ago with the original
G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah,
Georgia, she organized the very first Girl Scout troop, and every year
since, we’ve honored her vision and legacy, building girls of courage,
confidence, and character who make the world a better place. We’re the
preeminent leadership development organization for girls. And with
programs from coast to coast and across the globe, Girl Scouts offers
every girl a chance to practice a lifetime of leadership, adventure, and
success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
About Breakthrough Music
Breakthrough Music was founded by leaders in music and communications
innovation with the goal of developing new music distribution models
that are built on trust and fair business practice. The company
leverages deep relationships in the music and technology worlds to bring
innovative ecosystems together for unique, custom, strategic solutions
for companies looking to enhance their customer experience. To learn
more about Breakthrough Music, contact it at firstname.lastname@example.org.
Meredith Salefski, +1-615-864-7841