Indiegogo and Celery Join Forces to Deliver Pre-Order Solutions to Entrepreneurs

SAN FRANCISCO–(BUSINESS WIRE)–Indiegogo, the global crowdfunding platform, announced that the company
has entered into an agreement to strategically partner with and acquire
assets of Celery. Celery, the platform that enables companies to take in
pre-orders and sales on their own websites, will remain a stand-alone
business. Chris Tsai, Celery CEO, will lead Celery’s expanded
operations, which includes a strategic integration with Indiegogo.

As part of the transaction, creators on Celery will be able to grow
their community and reach new audiences via InDemand, Indiegogo’s
pre-order experience. Indiegogo’s crowdfunding and marketplace
offerings, combined with Celery’s pre-order and commerce platform, will
provide entrepreneurs a powerful end-to-end solution for launching and
supporting projects, and the best tools to raise funds, take pre-orders,
and continue selling.

“At Indiegogo, we’re incredibly committed to empowering creators in
their entire lifecycle, from the idea phase all the way through to
shipping,” said David Mandelbrot, CEO, Indiegogo. “Celery’s experience
on the commerce side of the journey makes them the ideal partner for us
to continue to provide solutions to all types of creators”.

“Serving creators from start to finish with powerful fundraising tools
and audience amplification has always been core to Celery’s vision,”
said Chris Tsai, CEO and Co-Founder of Celery. “With Indiegogo’s mission
to empower creators aligning so closely with ours, it was the perfect
opportunity to accelerate our roadmap by joining forces. We’re excited
to be building the future of crowdfunding with Indiegogo.”

The new partnership comes as Indiegogo entrepreneurs are increasingly
turning to both Indiegogo’s InDemand service and the Celery platform to
effectively continue pre-sales after their crowdfunding efforts end,
including Bluesmart,
the world’s first smart carry-on suitcase.

“When we launched on Indiegogo, we had massive success and were able to
reach millions of potential customers instantly. After our campaign on
Indiegogo ended, we wanted to keep up the momentum so we set out to use
both Indiegogo’s InDemand service, which enabled us to take pre-orders
on our Indiegogo page, as well as Celery, which enabled us to install a
pre-sale option directly on our own website,” said Diego Saez Gil, CEO
of Bluesmart. “Between InDemand and Celery, we’ve been able to take more
than $1 million in additional pre-sales.”

The first pre-order campaign that is launching as part of the Indiegogo
and Celery partnership is LABYRINTH,
a tabletop adventure game based on the 1986 film starring David Bowie
and Jennifer Connelly. The game’s launch marks the film’s 30th
anniversary and the first time that The Jim Henson Co. has licensed the
cult film for a board game.

About Indiegogo:

Indiegogo is the place for entrepreneurial projects to move quickly from
concept to market, amplified by a community of backers who believe the
world benefits when every idea gets an equal shot at success. Indiegogo
empowers people around the world to fund what matters to them. As the
world’s first crowdfunding platform, campaigns have launched from almost
every country around the world with millions of dollars being
distributed every week due to contributions made by the Indiegogo
community. At its core, Indiegogo is the equal opportunity platform
dedicated to democratizing the way people raise funds for any project
–creative, entrepreneurial or cause-related. The company was launched in
2008 and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit
and follow us at

About Celery:

Celery is a San Francisco-based technology company helping businesses of
all sizes take pre-orders, crowdfund independently, and to continue
selling before and after items are in-stock. Celery is founded by a team
of crowdfunding and e-commerce experts and alums from MIT, Stanford,
Groupon, LinkedIn and Foursquare, and is venture-backed by Y Combinator,
General Catalyst, Elementum Ventures, Max Levchin, SV Angel, and other
top investors. For more information, visit
and follow us at


Chris Tsai