International Street Artist James Reka Behind Next Ultimate Ears Artist Edition Speaker
UE Continues to Redefine Customization in the Industry with UE BOOM 2
Lost Time Limited Edition
NEWARK, Calif.–(BUSINESS WIRE)–Ultimate Ears today announced the next artist edition UE mobile speaker, UE
BOOM 2 Lost Time Limited Edition, designed by renowned Australian
street artist James Reka. Covered in contemporary abstract shapes and
bright engaging colors with clean lines, Reka created UE BOOM 2 Lost
Time Limited Edition to represent moments lost in time and moments of
reflection.
Inspired by pop culture, cartoons and illustrations, Reka spent more
than a decade refining his emblematic aesthetic throughout Melbourne’s
inner-suburb alleyways and train lines. Known for his clean and
distinctive style, fusion of high and low art, and ability to change
mediums and locations, Reka’s art can be seen from the streets of Japan,
Paris, Brooklyn and Berlin to solo art shows around the world to a
permanent collection in the National Gallery of Australia and, now, on
the acoustic skin of UE BOOM 2.
“Reka has continued to redefine what street art is and where it lives,”
said Charlotte Johs, general manager of Ultimate Ears. “Ultimate Ears
believes there should be no boundaries as to where art can be seen and
music can be heard. We’re lucky to work with an artist who complements
our philosophy.”
UE continues to redefine customization in the industry. Since its
inception, UE’s family of speakers have been designed with fabric skin.
This fabric skin has made it possible to create more than 50 artist and
custom edition speakers. By enlisting artists to create special
limited-run artist editions, UE celebrates the natural harmonies between
music and art by introducing them in tandem to the world.
“UE BOOM 2 Lost Time Limited Edition refers to crucial moments of
self-reflection, which remind me of being lost in the moment,” Reka
said. “Similarly, music can often be an escape, allowing us to transcend
time and space, which made this collaboration with Ultimate Ears a
natural fit.”
Pricing and Availability
A limited number of UE BOOM 2 Lost Time Edition speakers are expected to
be available in North America, Australia and select countries in Europe
beginning April 2016, for a suggested retail price of $199.99. For more
information, please visit www.ultimateears.com.
To find out more about Reka, please visit rekaone.com.
About James Reka
James Reka is a young, contemporary Australian graffiti and street
artist based in Berlin, Germany. His origins lie in alleyways and train
lines of Melbourne’s inner-suburbs where he spent over a decade refining
his now-emblematic aesthetic. Reka’s works of art have come to represent
the beginnings of a new style of street art: clean, unique and not
necessarily “on the street.” Surrealist, abstracted creatures emerge
from his mind, communicating through strong lines, dynamic movement and
bold colors. With influences in pop culture, cartoons and illustration,
Reka’s style has become known for its’ fusion of high and low art and
represent a paradox between sharp design and graffiti, combined together
with passion and spray paint.
About Ultimate Ears
Ultimate Ears is transforming the way people experience music, together,
out in the world. UE first revolutionized the way artists interact with
their concert audiences by reinventing the on-stage monitor, turning it
into a custom-fitted earphone. Today, Ultimate Ears continues stronger
than ever with its award-winning family of wireless speakers that are
designed for people, their friends and wherever life takes them. And
with new features and experiences regularly released through software
updates, UE speakers just keep getting better. For more information,
please visit www.ultimateears.com.
#MakeMusicSocial
Ultimate Ears, the Ultimate Ears logo, and other marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Ultimate Ears and
its products, visit the company’s website at www.ultimateears.com.
(LOGIIR)
Contacts
Ultimate Ears
Beth Swierk
415-348-2734
beth.swierk@ultimateears.com
