IRI Beer Expert Provides 2015 Year-End Results on Beer Category and Craft Beer Segment




Dan Wandel, Principal, Beverage Alcohol, Client Insights,



Beer category sales improved in 2015, based on the strength of the
import, craft and flavored malt beverage segments, as well as
offerings throughout the category. IRI’s beverage alcohol expert,
Dan Wandel, will examine how the beer category and craft segment
performed during 2015 in his presentation, “2015 Beer Category
and Craft Segment Review,”
during the Brewers Association
Power Hour interactive teleconference.



The craft segment has continued to be one of the true success
stories in the beverage alcohol industry for the past several years,
and 2015 was no exception. Wandel’s presentation will take a closer
look at where craft beers are succeeding and will address such
critical questions as:
  • What were the sales trends for the beer category in 2015?
  • How did the beer category and craft segment perform in 2015?
  • What were the top-selling craft beer styles in 2015?
  • What were the hot new beer brands in 2015?
  • Which beverage alcohol defined vendors helped drive craft sales
  • How did craft beer’s largest-selling style, IPA, perform?
  • What did the introduction of hard sodas contribute to beer sales
    in 2015?


Thursday, March 3, 2016, 12 p.m. CT



Brewers Association Power Hour

Free for Brewers Association members; for all others, $99 to
participate. To preregister, click here.

Power Hour


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