IRI’s Robert Sanders to Outline Nutritional Supplement Industry and Insights at CRN 2016




Robert Sanders, Executive Vice President and Practice
Leader, Healthcare and Nutritional Supplements, IRI®



IRI’s Robert Sanders will discuss growth and trends in the
nutritional supplements industry, as well as shopper attitudes and
usage of nutritional supplements in his presentation “State of
the U.S. Nutritional Supplements Industry and Consumer Insights
In addition, Sanders will dive into the distinct difference
between millennial and baby boomer shopping habits in the
nutritional supplements industry.



Consumers see self-care as a broad series of activities, including
the use of nutritional supplements, to stay well or return to
wellness. Generational differences play an important role in how
consumers use nutritional supplements, whether it’s for optimizing
health and energy levels or managing pre-existing health conditions.
Nutritional supplement sales are growing at nearly 6 percent and now
total $16 billion in revenue. Digital continues to be an important
path to purchase for millennials when shopping for supplements,
while baby boomers purchase more personalized vitamins, for example.
Attendees will hear recommendations for marketing to the distinct
needs of this shifting demographic landscape.


Thursday, October 27, 2016
9:30-10 a.m. PDT




Annual Symposium for the Dietary Supplement Industry

The Ritz-Carlton Laguna Niguel
1 Ritz-Carlton Drive
Dana Point, CA 92629


About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675