IRI’s Sally Lyons Wyatt and Larry Levin to Speak at Annual NCA Sweets & Snacks Expo




Sally Lyons Wyatt, Executive Vice President & Practice
Leader, Consumer and Shopper Insights, IRI

Larry Levin, Executive Vice President, Business
Development, IRI



IRI®’s Sally Lyons Wyatt and Larry Levin will present
the latest candy and snacks insights at the annual NCA Sweets &
Snacks Expo. In her session, “The State of the Snack Industry
Lyons Wyatt will share insight on current and emerging
trends in snacking, along with key growth opportunities on which
brands can capitalize. Levin’s session, “Activating Seasons
Beyond Seasons,”
will focus on how manufacturers can go beyond
the main candy-associated holidays to bolster category growth



Similar to the rest of the CPG industry, snacking continues to
evolve. U.S. consumers have made snacking a way of life, thus
requiring manufacturers to know the consumer mindset and behavior
associated with it. Marketers can apply this knowledge to better
understand how consumers are interacting with and shopping the
category and, therefore, tailor their efforts accordingly.
Today, the confectionery market is driven by four main holidays:
Valentine’s Day, Easter, Halloween and Christmas. However, CPG
manufacturers are in a position to grow the category by extending
their efforts beyond the “Big Four.” Through a change in positioning
and leveraging candy as an item people associate with celebrating,
regardless of the occasion, manufacturers can find sweet rewards.


Wednesday, May 25, 2016

The State of the Snack Industry 2016

1:00 – 2:00 p.m. CDT

Activating Seasons Beyond Seasons

2:00 – 3: 00 p.m. CDT


& Snacks Expo

Chicago’s McCormick Place West Building

2301 South Indiana Avenue
Chicago, IL 60616

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675