New Off-Price Pilot Stores Debut in Three New York City Metro Area
NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) debuts its new off-price retail brand, Macy’s
Backstage, today, raising the curtain simultaneously on three
New York City metro area stores opening in Brooklyn, Queens and Long
Island, with three more slated to open in 2015 for a total of six
stores. The fourth location will be unveiled in New Hyde Park, Long
Island on Sept. 19, with the remaining two in Fordham, Bronx, and West
Orange, New Jersey, opening in late fall. With the spotlight cast on
stylish savings, fabulous finds and designer deals, Macy’s Backstage
will bring the best of the Macy’s department store brand mixed with the
fun of bargain shopping at an outlet.
Premiering first in Sheepshead Bay, Brooklyn; Elmhurst, Queens; and
Melville, Long Island; Macy’s Backstage makes a grand entrance
into the retail outlet arena with an entertaining store concept that
caters to shoppers’ fashion whims as it fuels their thrill of the
treasure hunt. A cross between a department store and an outlet,
Macy’s Backstage elevates the neighborhood off-price experience with
its creative take on shopping, delivering an all-access, VIP pass to
fashion and savings. Staffed by the Backstage Crew, a stellar
cast of sales associates and store management teams, Macy’s new discount
destination will entertain, surprise and delight.
Macy’s Backstage sets the stage in dramatic fashion for the best
bargain-hunting adventures and fashion finds in off-price shopping.
Fashion, home, cosmetics, gifts, activewear and jewelry will have a
starring role on the selling floor, and at great savings! Taking “Center
Stage” on the red carpet is a special dedicated space in the
store where the latest trends, themes and styles get top billing to
inspire the shopper. Macy’s Backstage is designed to showcase new
merchandise for the daily, weekly or monthly shopper, refreshing its
offerings with speed and style.
“As a new business venture for Macy’s, we are ecstatic about our debut
of Macy’s Backstage. It is exhilarating to create an exciting and
entertaining destination for the customer who loves to shop, and loves a
bargain even more,” says Vanessa LeFebvre, senior vice president/general
merchandise manager of Macy’s Backstage stores. She adds, “Macy’s
Backstage is for the shopper who is always on the hunt for a deal,
where time, convenience and money are a commodity.”
As the newest member to the iconic Macy’s family of brands, Macy’s
Backstage will offer the bargain shopper the opportunity to
experience the full magic of Macy’s in a more intimate venue. Ranging in
size from 25,000 to 35,000 square feet, the smaller format will allow
shoppers to spot the latest trends and score the best deals in an
easy-to-shop store environment.
Under the direction of its own team of buyers, planners and
merchandisers, Macy’s Backstage will offer a wide selection of
merchandise from the previous season, as well as fresh merchandise from
new brands and internationally-recognized labels. Celebrity brands will
make a special appearance and dressing like a superstar becomes a
reality. Keeping an eye out for great finds and spotting trends, the Macy’s
Backstage team will curate each store to the fashion styles of the
community it serves. Savvy shoppers will have a second chance to buy the
sweater, handbag, dress and shoes they missed from last year, as well as
new merchandise from the most coveted, cutting-edge designers, all at 20
percent to 80 percent off original or comparable merchandise.
In addition to a wide range of men’s, women’s and children’s apparel,
shoes and accessories, housewares and home textiles, Macy’s Backstage
will feature an expanded assortment of home decor, bath and beauty
products, including nail and hair care, as well as toys, tech, gadgets
and more. The Backstage beauty shopper will be able to sample,
experiment and play with cosmetics and fragrances in the open-sell Beauty
section featuring premium beauty brands. Whatever shoppers are on the
hunt for, they are sure to find it and more, for less.
Amenities will be the headliners at Macy’s newest production. A suite of
dressing rooms for a shopper’s inner star to be born will feature
three-way mirrors for a full fashion review. Convenient mobile check-out
stations will be positioned outside the dressing suites for the customer
on the go. Customers will be inspired to “Pin, Snap and Share” their
looks on #macysbackstage. Other amenities include free Wi-Fi, “Juice
Bars” ─ designated charging stations ─ and accessible parking.
Each location will be outfitted with a Sunglass Hut
outpost, and each store will have something different and signature to
offer. Both the New Hyde Park and Sheepshead Bay locations will house a Fur
Salon, and shoppers in Brooklyn will enjoy the first-ever Macy’s
Taste Bar Café in New York. The eatery will feature a Macy’s menu of
signature salads, soups and sandwiches complementing Starbucks “We
Proudly Brew” program of coffees and treats. The Café will open in the
coming weeks with additions to the menu including beer and wine.
Shoppers will be able to use their Macy’s credit card and earn Plenti
points at all locations. Each store will continue the My Macy’s
momentum with a community charity partner that will benefit from Macy’s
fundraising initiatives. Debuting for the first time will be Give
Backstage that will raise funds at check-out for local
charities adopted by the new stores.
The Give Backstage program will enlist customers to donate
$1 or more at the register with 100 percent of the donations going to
the store’s selected charity until Nov. 1. Macy’s Backstage at
Sheepshead Bay charity of choice is Brooklyn Public Library’s
Sheepshead Bay branch with Macy’s Backstage at Queens Place
supporting the Variety Boys & Girls Club of Queens, Inc. Macy’s
Backstage at Melville Mall will support Big Brothers and Big Sisters
of Long Island, while its Nassau County counterpart Macy’s Backstage
at Lake Success Shopping Center will benefit the Ronald McDonald
House of Long Island.
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 775 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. In fall 2015, Macy’s
launched Macy’s Backstage, its newest retail brand for discount
shopping with six stores in the New York metro area.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.