It’s Time to Get Ready for Fall Fashion with Macy’s

Macy’s Presents The Edit curates the fall season’s key trends and
newest essentials as selected by Macy’s team of fashion experts and
trend setters

NEW YORK–(BUSINESS WIRE)–Get Ready for fall with bold prints, sharp silhouettes, luxe
fabrics, to-die-for accessories, and fierce makeup from Macy’s.
Beginning this month, Get Ready, Macy’s fall fashion campaign,
introduces a breathtaking assortment of styles that will elevate our
fearless shopper’s closet as well as her attitude. A curated range of
fashion-forward styles from innovative brands along with gasp-worthy
collections created for Macy’s by groundbreaking designers combine to
ensure our fashion warrior steps out to take on her day in high style.


“This fall is about confidence and stepping out ready to take on the
world,” said Cassandra Jones, senior vice president of Macy’s fashion.
“With a dazzling assortment of the best clothing, accessories, and
beauty products, Macy’s shoppers won’t just look amazing in the
carefully curated items we’ve assembled, but they will feel
extraordinarily self-assured each time they walk out the door. Getting
ready has never been this fun.”

Macy’s Presents The Edit takes the guesswork out of rocking the season’s
hottest trends. A mix of fashion ideas and inspiration, The Edit is a
collection of hand-selected items for our customers by Macy’s Fashion
Office. A group of style setters, the fashion team travels the globe to
find and distill cutting-edge style, commission and collaborate with top
designers on collections created for Macy’s, and cull together the very
best product from the world’s runways and streets to refresh and
transform the Macy’s shopper’s wardrobe. Presented in trend statements
encompassing a variety of products for him, her and home, customers can
also take guidance from the It List, a detailed selection of products
within The Edit that are key for the season.

The Western trend gets a jolt of rock-and-roll for fall with re-invented
denim leading the charge. Patches, fringe, studding, distressing,
embroidery, and DIY mix to create declarative pieces for a country meets
punk aesthetic. Partnering with iconic denim brand, Levi’s®,
Macy’s is bringing this western vibrations movement to fashion lovers
through Levi’s® Limited, a special collection created for
Macy’s. Floral embroidery on jeans and denim jackets epitomize
California whimsy, and patched denim from head to toe make a strong
statement. The fringe series channels the Wild West and includes black
and white denim with boho trim that moves with each stride. There’s also
the studded range for instant rocker edge. The limited-edition Pinnacle
Trucker jacket in Stud Muffin is the standout premium item — covered
with thousands of shiny dome studs, this collector’s piece is guaranteed
to turn heads.

Offering an eccentric, glamorous take on western is legendary designer
Anna Sui, who has partnered with I.N.C International Concepts to create
a jaw-dropping collection for Macy’s this fall. Known for her boundless
creativity and unparalleled originality, Anna has applied her penchant
for mixing vintage styling and of-the-moment obsessions to the Anna Sui
x INC collection for a range that is declarative, daring and loads of
fun. Get ready to spin, dance, kick, and hair-flip in wildly-printed
dresses with long fringe, eye-popping tops with feminine prairie
accents, vibrant floral-embroidered jackets, and sassy multi-hued
miniskirts and flare-legged pants. Crystal-studded and embellished
cowboy boots, mules, flats and handbags compliment magnificent chokers,
broaches and a bevy of fabulous jewelry. Additionally, Sui curated a
collection of her favorite pieces from I.N.C, aptly titled Anna Loves
INC, which will be available at Macy’s stores nationwide and on macys.com this
fall.

Architectural silhouettes, intricate details, luxe fabrics, and sleek
tailoring are the hallmarks of the modern muse trend. A high-fashion
aesthetic translates to reworked men’s-style shirting, dramatic sleeves
and minimalist designs rendered in rich colors and lavish textiles. The
sophistication of the look unveils the stoic power and confidence of our
heroine as she gets ready to tackle her next challenge.

Championing this mood is contemporary designer Kobi Halperin who has
created a stunning collection for Macy’s, KOBI. The limited-edition
capsule radiates a European sensibility that fosters a soignée approach
to dressing. Elaborate lace adorns chic, off-the-shoulder tops and
elegantly cut blouses. Sweeping cape sweaters, a statement shawl-collar
coat, bell-sleeve jackets, and expertly tailored blazers are rendered in
luxurious fabrics to magnificent effect. Skillfully draped dresses and a
perfectly fitted jumpsuit skim the body and accentuate the waist without
being overly body conscious for an easy elegance that is head-turning in
its subtlety. Beautifully tailored pants round out the KOBI collection,
and they receive the splendid treatments that are the sui generis
hallmarks of the line. The collection boasts a rich color palette
comprised of bordeaux, navy and black with pops of periwinkle, white and
a cerebral print that adds depth.

With statement-making fashion comes statement-making beauty. This fall
is about staying true to and celebrating yourself. Eye shadow is dark
and smudgy, but also bright and precise, while the re-emergence of the
strong red lip sees its counterpart in beautifully minimalistic makeup
that highlights a single feature. With so many incredible trends, Macy’s
makes it possible to try them all with the Macy’s Beauty Box. For $15 a
month, customers will receive five deluxe beauty samples selected by
Macy’s beauty experts, plus a bonus sample and a $5 coupon to use
in-store or on macys.com on their next beauty purchase.

The trends and themes of the season will come to life in a variety of
Macy’s advertising launching this week. Get Ready, the seasonal
campaign, will debut a digital, 90-second commercial spot produced by
Macy’s and Figliulo & Partners, showcasing how a cross-spectrum of women
use fashion to equip themselves to take on the world. The universal
ritual of getting ready, trying on outfits until you find the one that
makes you feel amazing, is how fashion empowers our everyday lives. Via
digital, social, online, broadcast and print advertising, our customers
will be able to interact with The Edit and the It List as our experts
curate and style the season’s hottest trends. From the perfect dress to
the statement coat, to the glittery clutch and daring shade of lipstick,
the Macy’s fashion warrior will be inspired as they get ready to take on
what fall brings.

Need help navigating all the fabulous offerings? In-store customers can
take advantage of MyStylist@Macy’s, the personal shopping service that’s
fun, fast and free. Shoppers on the go can download our free,
best-in-class mobile app allowing them to interact with The Edit, take a
pic of their favorite items featured in Macy’s advertising, then go
directly to purchase that product on their mobile device; or visit
macys.com/theEdit to learn more about the trends, get inspiration and
shop the curated assortments that will let you take on the world in high
style this fall.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers
fashion and affordable luxury to customers at approximately 670
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day
Parade, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores – including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California – are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $54 million each year, plus 180,000 hours of volunteer
service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

Contacts

Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Billy
Dumé, 646-429-7449
billy.dume@macys.com

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