J.R. Watkins to Unveil Line of All-Natural Food Color

148 Year-Old Manufacturer Delivers Safe Alternative to Conventional
Food Coloring

MINNEAPOLIS–(BUSINESS WIRE)–J.R.
Watkins
, a 148-year-old manufacturer of gourmet food, home and
personal care products, is pleased to announce its new line of
all-natural food coloring, launching in April of 2016. The 4-color kit
will offer four colors: blue, yellow, red and green, made with 100
percent natural vegetable juices and spices including beet juice,
turmeric, and spirulina extract. The kit provides an option to make
all-natural colors at home. The J.R. Watkins Natural Food Coloring Kits
will become available for $8.99 (MSRP) at Target, Hy-Vee, JRWatkins.com,
and a number of other retailers across North America.


“J.R. Watkins has a strong history of providing consumers with
high-quality products that are free of artificial dyes. It’s a natural
evolution for us to apply this same great offering to food coloring,”
says J.R. Rigley, President and CMO at J.R. Watkins. “The concern for
synthetic colors in food began with the clean label and natural trend
and as a result, the FDA approved a full range of natural colors for use
in the food industry. Our new 4-color kit has been developed with the
highest standards of ingredients with consumers and their families in
mind.”

In recent years, numerous companies like Nestle and General Mills have
removed the use of artificial color additives as a result of an FDA
investigation on adverse behavioral effects from exposure. The demand
for natural colorings arose in 2007 when the colorings were linked to hyperactivity
in children
. Other companies include Kraft, who announced that their
classic macaroni and cheese will debut in 2016 without synthetic colors,
and Panera Bread pledged to ditch artificial colorings and other
additives by the end of 2016.

For more information on the full line of J.R. Watkins products, visit www.jrwatkins.com.

About J.R. Watkins

Crafted in the USA Since 1868…Naturally.™ The J.R. Watkins Co. creates
gourmet spices and extracts, personal care and home care products with
only the finest natural ingredients. From the bluffs high above the
Mississippi River in Winona, Minnesota, comes the purity of J.R.
Watkins. Our tried-and-true products have been good and natural through
and through since 1868. J.R. Watkins products are available at a variety
of North American retailers and online at JRWatkins.com.
For more information, visit JRWatkins.com
or follow J.R. Watkins on Facebook,
Instagram,
and Twitter.

Contacts

Lola Red for J.R. Watkins
Desirae
Damm
, 612-333-1723