JAKKS Launches New Fitness Initiative to Promote Active Play

Little Mighty Gym™ Transforms Fitness into Fun

SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toy and consumer products manufacturer JAKKS Pacific, Inc.
(NASDAQ: JAKK) today announced it will launch a new kids’ fitness
initiative in 2017. JAKKS will introduce Little Mighty Gym™, a cohesive
line of on-trend products that encourage active play. This new fitness
form factor will include physical and digital components to capture the
attention of six to 12 year olds, while also encouraging them to get up
and move.

Experts state that children should get 60 minutes of moderate to
vigorous exercise every day that should include muscle strengthening,
aerobic activity and bone strengthening. JAKKS aims to give kids the
tools they need to create and keep a healthy lifestyle with Little
Mighty Gym™. Pushing the boundaries of active game play, Little Mighty
Gym™ marries physical game play with virtual play, infusing real-time
fun into app based gaming. The Little Mighty Gym™ App will have four
games with four varying levels of fitness fun, allowing kids to engage
at their own level.

“Over the past couple of generations, childhood obesity rates in America
have tripled,” said Jack McGrath, Chief Operating Officer, JAKKS
Pacific. “The statistics are alarming and we feel strongly that JAKKS
can provide meaningful solutions to address this growing concern with
the Little Mighty Gym products.”

McGrath continued, “We know kids spend time gaming and our goal is to
get kids moving while adapting to their gaming preferences. Little
Mighty Gym challenges kids at their own pace resulting in a healthy
lifestyle which can produce increased confidence, ability to perform
better in school and sports, and feel happier all around.”

Additional fun fitness products include jump ropes, hoppers, yoga balls,
bop bags, heavy bags, and more.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®, as
well as a wide range of entertainment-inspired products featuring
premier licensed properties. Through JAKKS Cares, the company’s
commitment to philanthropy, JAKKS is helping to make a positive impact
on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS

©2016 JAKKS Pacific, Inc. All rights reserved.


JAKKS Pacific, Inc.
Sara Rosales Montalvo