JAKKS Pacific Acquires C’est Moi™ Professional Skincare and Performance Makeup Brand

SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the acquisition of
C’est Moi™, an innovative skincare and performance makeup brand
specially formulated for kids 4 to 12 years old, to enhance JAKKS’
position as a diverse children’s consumer products company.

“JAKKS has always been a consumer products-driven company with a focus
on fun lifestyle merchandise for active young consumers. Our acquisition
of the C’est Moi™ skincare and performance makeup line complements our
diverse portfolio, as well as expands our product offerings and
distribution channels outside of the traditional toy market, while
bringing innovation to new categories,” said Stephen Berman, Chairman
and CEO of JAKKS.

“Growth through acquisition is part of JAKKS’ DNA. Over the years, we
have acquired and internally developed and marketed products outside of
the toy category including stationery, pet supplies, kids furniture,
costumes and more,” said Berman.

The C’est Moi™ skincare and performance makeup lines were designed
specifically to be safe and allergy-free for younger skin using
kid-friendly quality natural ingredients. The specially formulated
skincare line includes facial cleansers, moisturizer, sunscreen and
more, all free of toxic ingredients. The performance makeup line
consists of a complete palette of eye shadows, liners, powders, lip
glosses, mascaras, nail polishes and more that girls love and stay fresh
throughout a long day of dance performances or recitals.

The C’est Moi™ skincare line is manufactured in France, and the
performance makeup is manufactured in several countries in the European
Union. C’est Moi™ is currently distributed in Singapore, Dubai,
Australia and Malaysia. JAKKS intends to retain members of the C’est
Moi™ management team to assist JAKKS in growing the business and the
planned launch of the C’est Moi™ brand globally in 2017.

According to global information company The NPD Group, the U.S. prestige
beauty industry alone reached $16 billion at retail in 2015. “The
purchase of C’est Moi™ represents an opportunity for JAKKS to enter one
of the fastest growing segments in consumer products,” said Berman.

“Everyone at C’est Moi™ is thrilled to be joining the JAKKS family and
to take the C’est Moi™ brand of skincare and performance makeup to a
broader global stage,” said Jessica Tang, founder and creator of C’est
Moi™. “JAKKS recognizes the importance of balancing children’s artistic
dreams with the need to provide products that are appropriate to their
age. Younger and younger kids today are struggling with skincare issues,
and now more than ever parents are seeking products that will help their
kids establish good skincare habits for healthy skin for decades to
come,” said Tang.

To learn more about C’est Moi™ skincare products click here,
and to learn more about C’est Moi™ performance makeup click here.

About C’est Moi™

C’est Moi™ is the pioneer one-stop brand in the kids’ cosmetics
industry. Targeting kids age 4 to 12 years old, the range includes
makeup, skincare and accessories. The awareness for the need for a kids’
cosmetics line sparked in 2008 when the 5-year-old daughter of the
founder had a ballet recital. The little 5-year-old experienced a rash
break-out after using harsh adult cosmetics for her performance and
there was no skincare available on the shelves for a 5-year old to
assist in before, during and after care. Thus, the birth of C’est Moi™,
the solution – to address this necessity to plug the gap – thoughtful,
safe yet fun range of kids’ cosmetics for parents’ peace-of-mind. For
more information, please visit www.cest-moi.com
and follow us on Instagram (@cestmoiforkids,
@cestmoiau),
Twitter (@cestmoiforkids)
and Facebook (@cestmoiforkids).

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®, as
well a wide range of entertainment-inspired products featuring premier
licensed properties. Through JAKKS Cares, the company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific).

©2016 JAKKS Pacific, Inc. All rights reserved.

Contacts

JAKKS Pacific, Inc.
Sara Rosales Montalvo, 424-268-9363
SaraRM@jakks.net