JAKKS Pacific and Cra-Z-Art Ink Licensing Agreement for Blo-Pens

Innovative Craft and Activity Line of Markers Popular with Kids of
All Ages

SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced
a manufacturing and distribution agreement with Cra-Z-Art, a division of
LaRose Industries, LLC for its Blo-Pens brand of products.

The multi-year distribution agreement allows Cra-Z-Art to market, sell
and distribute Blo-Pens branded line of products in both the U.S. and
Latin America. Blo-Pens are unique craft and activity airbrushed markers
that appeal to kids and adults.

“Cra-Z-Art is very excited to be teaming up with JAKKS Pacific to
introduce Blo-Pens to the consumer marketplace. It’s a wonderful line
that is a perfect complement to our popular arts and crafts segment.
Like all of our great products, Blo-Pens also allow kids to be creative
and explore a fun world of imaginative play,” said Cra-Z-Art Chairman,
Lawrence Rosen.

“We are pleased to partner with Larry and his team to bring new and
innovative “air brush” products to the market utilizing our patented
Blo-Pens markers and accessories,” said Carmine Russo, President of
International at JAKKS Pacific.

Cra-Z-Art Blo-Pens products will be available in Fall 2017.

About Cra-Z-Art:

CRA-Z-ART, based in Randolph, NJ, offers original,
creative, exciting and trendy activity, toy, art and stationery
products. The CRA-Z-ART management team has over 120 years of experience
in creating, manufacturing and marketing stationery and activities
products. At CRA-Z-ART we clearly, understand the needs of the retailer
and the desires of our consumers. We make it a point daily to
be….Always creative! To learn more, please visit www.cra-z-art.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a
wide range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a skincare and performance makeup brand.
Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is
helping to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2017 JAKKS Pacific, Inc. All rights reserved.

Contacts

JAKKS Pacific
Sara Rosales Montalvo
424-268-9363
SaraRM@jakks.net