JAKKS Pacific Introduces New BIG-FIGS™ Action Figures Inspired by the Batman V Superman: Dawn of Justice™ Film

Now Available at Retailers Nationwide

SANTA MONICA, Calif.–(BUSINESS WIRE)–Expanding its innovative BIG-FIGS™ brand, JAKKS Pacific (Nasdaq: JAKK)
is releasing a new line of the iconic DC Comics Super Heroes inspired by
Warner Bros. Pictures’ new action adventure film, Batman v Superman:
Dawn of Justice
. In partnership with Warner Bros. Consumer Products,
on behalf of DC Entertainment, the new large-scale figures created by
JAKKS are highly detailed and are available in 20-inch and 31-inch
scales at retailers nationwide.

The BIG-FIGS™ action figure assortment includes Batman™, Superman™,
Armored Batman™ and Wonder Woman™ as fully
articulated action figures. Each figure will retail for approximately
$19.99 (20-inch figures), and $34.99 (31-inch figures).

“To celebrate the launch of the Batman v Superman: Dawn of Justice inspired
BIG-FIGS™ action figures, JAKKS has partnered with several YouTube®
personalities for the ultimate Super Hero surprise – a social media
campaign in which influencers will receive an assortment of the new Batman
v Superman: Dawn of Justice
BIG-FIGS™ action figures to share their
love of these iconic DC Comics Super Heroes with their fans,” said Jack
McGrath, Chief Operating Officer, JAKKS Pacific.

ABOUT BATMAN V SUPERMAN: DAWN OF JUSTICE

Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual
production, a Zack Snyder film, “Batman v Superman: Dawn of Justice,”
starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and
Henry Cavill as Superman/Clark Kent in the characters’ first big-screen
pairing. Directed by Snyder, the film also stars Oscar nominees Amy
Adams (“American Hustle”), Jesse Eisenberg (“The Social Network”), Diane
Lane (“Unfaithful”) and Laurence Fishburne (“What’s Love Got to Do with
It”); Oscar winners Jeremy Irons (“Reversal of Fortune”) and Holly
Hunter (“The Piano”); and Gal Gadot as Wonder Woman/Diana Prince. Synder
directed from a screenplay written by Chris Terrio and David S. Goyer,
based on characters from DC Comics, including Batman, created by Bob
Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe
Shuster. The film is produced by Charles Roven and Deborah Snyder, with
Wesley Coller, Geoff Johns and David S. Goyer serving as executive
producers. The film opens nationwide in IMAX, Dolby Cinema, RealD 3D and
in 2D, and will be distributed worldwide by Warner Bros. Pictures, a
Warner Bros. Entertainment Company. This film has been rated PG-13 by
the MPAA for intense sequences of violence and action throughout,
and some sensuality. batmanvsupermandawnofjustice.com

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and
MAD, is the creative division charged with strategically integrating its
content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels
and magazines each year, DC Entertainment is one of the largest
English-language publishers of comics in the world.

BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and
elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Real Construction®,
Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®,
Kids Only!®, as well a wide range of entertainment-inspired products
featuring premier licensed properties. DreamPlay Toys, LLC is a joint
venture between JAKKS and NantWorks LLC to develop, market and sell toys
and related consumer products incorporating NantWorks’ proprietary iD™
recognition technology. Through JAKKS Cares, the company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2016 JAKKS Pacific, Inc. All rights reserved.

Contacts

JAKKS Pacific
Rachel Griffin, 424-268-9553
rgriffin@jakks.net