JetBlue Spices Up Its ‘BlueBud’ Business Mentoring Program With The Bronx Greenmarket Hot Sauce – Serrano Pepper Product Grown in New York City

— Fiery Bronx Based Condiment Brand Selected For JetBlue’s Second
BlueBud Program —

— Each Bottle Directly Supports the Bronx’s Burgeoning Economy and the
More Than 40 Bronx Community Gardens and Farmers Who Produce These
Peppers —

NEW YORK–(BUSINESS WIRE)–JetBlue (Nasdaq:JBLU), New York’s Hometown Airline®, recently announced
The Bronx Greenmarket Hot Sauce as the next winner of its “BlueBud”
business mentoring program. BlueBud (buddies + budding new companies)
focuses on pioneering food companies and taps into JetBlue’s goal to
offer more nutritious and flavorful onboard food options.


BlueBud was designed as a way for JetBlue to connect with diverse
suppliers starting with environmentally and socially conscious companies
and start-ups that have similar responsible practices. BlueBud helps
feed the airline’s pipeline of sustainable and innovative food products.
Small companies learn what it takes to break into the aviation catering
space while remaining true to their social mission.

The recipe for The Bronx Greenmarket Hot Sauce was created by acclaimed
chef King
Phojanakong
, a native of New York City. Not only are the serrano
peppers green, with each purchase the Bronx is a little bit more green.
More than 40 Bronx greenmarket farms and community gardens grow these
peppers. Each bottle sold directly supports these gardens and farmers,
helps to revitalize the Bronx’s budding economy and asserts the borough
as the next big culinary destination for local food in New York.

“We agree with a certain pop star, hot sauce should always be in your
bag,” said Sophia Mendelsohn, JetBlue’s head of sustainability. “BlueBud
supports food products made right here in New York. The program connects
innovation with impact and our mission of inspiring humanity with
budding companies. The Bronx Greenmarket Hot Sauce lives this purpose by
sourcing their peppers directly from local community gardens and
greenmarket farms.”

Throughout the fall, The Bronx Greenmarket Hot Sauce will participate
in a variety of initiatives with JetBlue which may include taste test
events and a tour of an airline catering facility to better understand
how food (literally) gets onboard. The hot sauce brand will receive
special access to JetBlue’s business leaders and the airline’s distinct
product development culture, as well as valuable industry insights from
JetBlue teams including strategic sourcing, purchasing, corporate social
responsibility, sustainability, communications, marketing, brand and
onboard product.

”Being selected by JetBlue is an incredibly meaningful development
opportunity for a young company like ours,” said John A. Crotty, Senior
VP at The Bronx Greenmarket Hot Sauce. “The elements required to grow a
small community-oriented business like ours will be greatly enhanced by
mentoring from JetBlue. Their commitment to helping us grow will produce
stronger more vibrant community gardens where they are needed most.”

“As one of New York’s leading airlines, JetBlue’s partnership with The
Bronx Greenmarket Hot Sauce will have a meaningful impact on our borough
by supporting more than 40 greenmarket farms and community gardens that
supply serrano peppers to this local small business,” said New York
State Assembly Speaker Carl Heastie, representing the 83rd
Assembly District in the northeast Bronx. “The partnership is also great
for our state. Small businesses make up 98 percent of the businesses in
New York State and employ more than half of the state’s private sector
work force, so having a large business like JetBlue support a small
business is great for our state’s economy.”

“There is no matching the talent or diversity of our homegrown
companies, and that’s especially true when it comes to food. Firms like
The Bronx Greenmarket Hot Sauce create good jobs right here in the five
boroughs. JetBlue is giving them an incredible opportunity to grow their
business and access new customers. We are thrilled to see this kind of
innovative partnership take off,” said New York City Deputy Mayor for
Housing and Economic Development, Alicia Glen.

“The Bronx Greenmarket Hot Sauce is a great product that was designed to
help local gardeners showcase the diverse flavors of our borough and
their communities,” said Bronx Borough President Ruben Diaz Jr. “The
partnership between JetBlue and The Bronx Greenmarket Hot Sauce is a
great way to highlight the amazing efforts of so many individuals who
are committed to our community gardens, and all the great things that
are happening in our great borough.”

The first winner of JetBlue’s BlueBud program was Hot
Bread Kitchen
– a social enterprise bakery based in Harlem. The
bakery creates economic opportunity through careers in food, through a
paid on-the-job training in bread baking for foreign-born and immigrant
women. After a year of mentorship, the bakery learned what it takes to
partner with an airline, and then pitched their product to JetBlue.
Although being part of BlueBud is no guarantee to making it onboard,
JetBlue was impressed by Hot Bread Kitchen’s pitch and introduced the
bakery’s challah rolls onto its Mint brunch menu. Mint is JetBlue’s
unique take on premium service and is available on select routes.

A Taste of the Bronx The Bronx Greenmarket Hot
Sauce can be used to spice up a variety dishes. One of Chef King
Phojanaking’s favorite recipes is Bronx Royal Sauce. For more
information and recipes or to purchase The Bronx Greenmarket Hot Sauce,
visit BronxHotSauce.com.
Share your favorite recipe at Facebook.com/bronxhotsauce
or Twitter.com/bronxhotsauce,
#BronxHotSauce.

BRONX ROYAL SAUCE, By King Phojanakong
Yield: (10oz)

Ingredients

 

Amounts

Equal parts Ketchup and Mayo

4oz each

Bronx Hot Sauce

2oz or to taste

 
1. Mix the Ketchup and Mayonnaise with a fork, stir until fully
mixed.

2. Stir in Bronx Hot Sauce to taste, anywhere up to half total
amount.

 
Great as sauce with cooked burgers or other grilled meats and
vegetables.

JetBlue Food For Thought – BlueBud is an example of the airline’s
inclusive mindset. JetBlue cares about its BlueCities and the businesses
that fuel their local economies. The airline’s hope is to create greater
access to JetBlue opportunities one BlueBud at a time. JetBlue’s product
development, strategic sourcing, diversity and inclusion and
sustainability teams work to ensure there are a variety of nutritious
options available on all onboard food and beverage menus. Visit Jetblue.com/green/food/
for more details.

About JetBlue JetBlue is New York’s Hometown Airline®, and a
leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long
Beach), Orlando, and San Juan. JetBlue carries more than 35 million
customers a year to 96 cities in the U.S., Caribbean, and Latin
America with an average of 925 daily flights. For more information
please visit jetblue.com.

About The Bronx Greenmarket Hot Sauce

The Bronx Greenmarket Hot Sauce is a product of collaboration with
GrowNYC, Bronx Greenup and the 40+ participating Bronx community
gardens. The product was conceived to broaden the appeal of locally
grown produce while creating a permanent funding stream to support the
local gardens and their remarkable work. Each customer gets superior
quality and unique NYC flavor that goes well on most proteins as well as
a great addition to many recipes and marinades. It’s the easiest,
cheapest way to share true NYC flavor with both current New Yorkers and
those New Yorkers that find themselves living elsewhere.

Contacts

MEDIA:
JetBlue Corporate Communications
Tel: +1
718 709 3089
corpcomm@jetblue.com