John Legend is Newest American Family Insurance Brand Ambassador

MADISON, Wis.–(BUSINESS WIRE)–#dreamfearlessly–American Family Insurance announced today that John Legend – multi-award
winning singer and songwriter – has signed on as the company’s newest
brand ambassador.


American Family Insurance is committed to supporting, championing and
protecting the dreams of its customers. The company has partnered with a
highly selective group of ambassadors whose experiences and values not
only motivate current and future customers, but also inspire them to
“dream fearlessly.”

“Like all our brand ambassadors, John Legend had a dream and worked
tirelessly to realize it, getting support and encouragement along the
way from others who believed in him,” said Telisa Yancy, chief marketing
officer. “We believe his thoughtful lyrics and beautiful instrumentals
are the perfect soundtrack for inspiring others as they pursue their own
dreams.”

“American Family’s message about the power of pursuing a dream is
something I could relate to in my own life,” said Legend. “I look
forward to our partnership and sharing my music, my story and
highlighting the inspiring stories of others.”

In addition to his successful music career, Legend has used his public
platform to give back by advocating for and empowering others. For
example, in 2007, he launched the Show Me Campaign (ShowMeCampaign.org),
an initiative that focuses on education as a key to break the cycle of
poverty. He also serves on several boards dedicated to improving the
lives of children.

Yancy said Legend’s music will be used in American Family Insurance ad
campaigns, and they will partner with him on various brand ambassador
opportunities including performances and appearances on behalf of the
company.

Other American Family Insurance brand ambassadors include Derek Jeter,
J.J. Watt, Kevin Durant, Steve Stricker, Jessie Vetter and Kathy Ireland.

“At American Family, we want to inspire our customers to dream
fearlessly, knowing we’re there to protect and restore those dreams when
needed,” said Yancy. “We’re thrilled to have this ‘legendary’ performer
on our team to deliver – through his inspiring music – this message to
our customers.”

More about John Legend

Ohio-born John Legend is a critically acclaimed, multi-award winning,
platinum-selling singer-songwriter. His work has garnered him ten Grammy
Awards, an Academy Award, a Golden Globe Award, the BET Award for Best
New Artist and the special Starlight Award from the Songwriters Hall of
Fame, among others. Legend’s highly acclaimed fourth and most current
studio album Love In the Future, features “All of Me,” Legend’s
highest selling and charting song to date, reaching #1 on the Billboard
Hot 100 chart and #1 on both Mainstream Top 40 and Rhythmic charts.
Legend recently won his first Academy Award, first Golden Globe Award, a
Grammy award, and a Critic’s Choice Award for his song “Glory,” that he
wrote and performed with Common, for the film SELMA. Legend also serves
as one of the principles for Get Lifted Film Co., a film and television
production company based in Los Angeles. Legend’s resume includes
humanitarian work, such as founding the Show Me Campaign in 2007 which
advocates education as a way to break out of poverty. He received the
2010 BET Humanitarian of the Year award, the 2009 CARE Humanitarian
Award for Global Change, the 2009 Bishop John T. Walker Distinguished
Humanitarian Service Award from Africare and the 2011 Harvard Foundation
Artist of the Year Award John also sits on the boards of The Education
Equality Project, Teach for America, Stand for Children and the Harlem
Village Academies and co-chairs the Harlem Village Academies’ National
Leadership Board. www.johnlegend.com

About American Family Insurance

Madison, Wis. – based American Family Insurance is the nation’s
13th-largest property/casualty insurance group and ranks 332nd on the
Fortune 500 list. The company sells American Family-brand products,
including auto, homeowners, life, business and farm/ranch insurance,
through its exclusive agents in 19 states. American Family affiliates (The
General
, Homesite
and AssureStart)
also provide options for consumers who want to manage their insurance
matters directly over the Internet or by phone. Web www.amfam.com;
Facebook www.facebook.com/amfam;
Twitter www.twitter.com/amfam;
Google+ plus.google.com/+amfam/.

Contacts

American Family Insurance
Janet Masters
Media Relations
(608)
242-4100, ext. 30409
jmasters@amfam.com
@AmFamNews