Just for Men® Launches #Beardspotting Contest, a Nationwide Search for the “Best Beard Ever”

Keith Hernandez and Walt “Clyde” Frazier Help Determine the Most
Amazing ‘Staches, Stand-Out Stubble and Winning Whiskers through Social

For Men
, the iconic Men’s Hair Color brand, today announced the
official kick-off of #Beardspotting, a brand new sport in search of the
“Best Beard Ever.” Led by New York sports legends and rhyming duo Keith
Hernandez and Walt “Clyde Frazier,” the contest invites people to upload
their best beard and mustache photos for a chance to win prizes.

Starting today through September 30, consumers can enter by uploading
photos of their beards or mustaches on Beardspotting.com to compete for
the title of “Best Beard Ever.” Keith and Clyde will provide “color
commentary” and announce the winner on October 15, via Beardspotting.com
and the brand’s social channels. The winner will receive an
all-expense-paid weekend trip for two to New York City in November to
join the judging panel at The 2015 Just For Men National Beard &
Moustache Championships in Brooklyn. In addition to the grand prize,
entrants will have the opportunity to win Keith and Clyde autographed
sports memorabilia daily.

“Beards are the ultimate badge of individuality for guys and we’re eager
to see the different entries,” says Ralph Marburger, North American
Category Director for Combe Incorporated’s Just For Men brand. “With
Keith and Clyde’s help, we look forward to bringing #Beardspotting to
the next level and announcing the ‘Best Beard Ever’ in October.”

In August, Keith and Clyde announced #Beardspotting during a press
conference where they also debuted the latest national TV spots that
remind men that applying Just For Men in five easy minutes not only gets
rid of gray, it makes beards look thicker and fuller.

To follow along with the contest and help Keith and Clyde determine the
best beards in the nation, visit www.Beardspotting.com.

For additional information on Just For Men Mustache and Beard, visit www.JustForMen.com.

About Combe Incorporated

Combe Incorporated is a manufacturer of personal care products,
including Just For Men®, Vagisil® intimate health care products,
Sea-Bond® oral care products, Brylcreem®, Aqua Velva® and Lectric Shave®
men’s personal grooming products and Williams® Mug® Soap. Combe, a
privately held multinational company founded in 1949, has its global
headquarters in White Plains, N.Y.


ASHLEY KRAYNAK, 212-481-7000