Kasasa® Enhances Consumer Rewards Accounts with New Credit Card Option

Credit Card As A Qualifier supports consumer
segment with preference for credit card, enables community financial
institutions to expand offering for interest and noninterest income

AUSTIN, Texas–(BUSINESS WIRE)–Kasasa®,
formerly BancVue, an award-winning financial technology and marketing
provider, announced that accountholders can now use their
institution-issued credit card to qualify for rewards by employing
Credit Card As A Qualifier (CCAAQ).

A segment of consumers prefer credit cards as their primary method of
payment for convenience and budgeting instead of using debit cards,
checks or cash. By using CCAAQ, community financial institutions (CFIs)
can attract this segment of consumers by rewarding them for using their
credit cards. The product encourages credit card adoption and usage and
drives both interest and noninterest income through credit card loans
and interchange. CCAAQ feature is available with Kasasa Cash®, Kasasa
Cash Back® and Kasasa Tunes® accounts.

“The competition for wallet share has never been higher,” said Gabe
Krajicek, CEO of Kasasa. “Through CCAAQ, Kasasa institutions now have
the opportunity to increase interchange revenue, credit card loan
balances and product penetration per consumer while providing
accountholders with a product unique to their marketplace. Our goal is
to provide CFIs with products that deliver a compelling consumer value,
and with CCAAQ, they now have another tool to do so.”

Kasasa provides premium rewards-based checking and savings accounts to
consumers, which enables institutions to foster deeper relationships,
deliver increased consumer lifetime value, increase operational savings
and generate noninterest income. Currently, Kasasa has 374 community
banks and credit unions offering its rewards checking and savings
accounts across 47 states. The company was also named to the 2015
FinTech Forward 100 list of leading financial technology providers in
the world.

About Kasasa

Kasasa®, formerly BancVue, is the innovative leader in branded,
community-powered banking products proven to drive profit and growth for
community financial institutions. With unprecedented access to training,
compliance, research, support resources and customized consulting,
Kasasa’s flagship suite provides a research-based strategy leveraging
the power of a branded relationship platform. Kasasa is making community
financial institutions the topic of conversation for happy consumers
nationwide. For more information, please visit www.kasasa.com,
or visit them on Twitter @Kasasa,
Facebook,
or LinkedIn.

Contacts

For Kasasa
Mary York Cox, 678-781-7217
mary@williammills.com
or
Kathryn-Amelia
Simms, 678-781-7221
kathrynamelia@williammills.com