Kasasa®’s Responsive Online Marketing Platform FIRSTBranch® Strengthens User Experience

Platform transforms community financial institutions’ traditional
websites to a consumer, mobile-friendly, e-commerce site

AUSTIN, Texas–(BUSINESS WIRE)–Kasasa®,
formerly BancVue®, an award-winning marketing and financial technology
provider, has enhanced its fully responsive online marketing platform,
FIRSTBranch®, to improve the user experience by creating a website that
drives traffic online and in-branch. FIRSTBranch is designed to help
community financial institutions (CFIs) attract more consumers to open
accounts, apply for loans, make investments and more.

A powerful online branch focused on delivering a great user experience
across all devices, FIRSTBranch turns a CFI’s website into an e-commerce
site. The platform features digital account opening optimized for all
devices and allows users to agree to disclosures, verify identity,
upload documents, sign electronically and fund new accounts online.
Based on data from all FIRSTBranch clients, the platform delivered a 120
percent lift on first page rankings for geo-targeted Google search items
within the first three months, dramatically increasing web traffic.
Additionally, the top 20 percent of CFIs received seven loan
applications and six checking account applications per branch, per month.

“With 88 percent of consumers researching institutions online before
they go into a branch, an institution’s website is the new lobby, making
it one of the first things potential account holders see before they
decide to open an account,” said Gabe Krajicek, CEO of Kasasa. “Creating
a site that drives traffic, stylistically represents the institution and
is accessible from any device is what entices individuals to join.
FIRSTBranch provides a customer-centric experience, while taking the
complications of web development out of the picture – critical for CFIs
to compete with megabanks.”

With FIRSTBranch, each institution is given a single point of contact,
along with a team of designers, account managers, programmers,
copywriters and SEO experts at no additional cost. These individuals
ensure the CFIs have all of the tools and support necessary to meet
their goals. The platform also features an enterprise content management
system and enables CFIs to add new pages, edit banners, preview changes
on a mobile device or on a desktop and provide an enhanced onsite page
editor. It also allows institutions to revert back to past versions,
have access to reusable widgets, blog and use audit tracking.

By providing premium, rewards-based checking and savings accounts free
to consumers, Kasasa enables CFIs to increase customer retention, reduce
overall expenses and encourage accountholder engagement. More than 370
community banks and credit unions across 47 states offer Kasasa checking
and savings accounts. The company was also named to the 2015 FinTech
Forward 100 list of leading financial technology providers in the world.

About Kasasa

Kasasa® is the innovative leader in branded, community-powered banking
products proven to drive profit and growth for community financial
institutions. With unprecedented access to training, compliance,
research, support resources and customized consulting, Kasasa’s flagship
suite provides a research-based strategy leveraging the power of a
branded relationship platform. Kasasa is making community financial
institutions the topic of conversation for happy consumers nationwide.
For more information, please visit www.kasasa.com,
or visit them on Twitter @Kasasa,
Facebook,
or LinkedIn.

Contacts

For Kasasa
Mary York Cox, 678-781-7217
mary@williammills.com
or
Kathryn-Amelia
Simms, 678-781-7221
kathrynamelia@williammills.com