Knott’s Berry Farm Partnering with VRstudios to Develop a One-of-a-Kind Virtual Reality Experience

First Permanent Free-Roaming VR Installation at a North American
Theme Park Scheduled To Open 2Q of 2017

BELLEVUE, Wash.–(BUSINESS WIRE)–#VRarcades–VRstudios, a global virtual reality (VR) company offering commercial
entertainment and enterprise solutions, announced today, a partnership
with Knott’s Berry Farm and parent company, Cedar Fair, to design and
install a specialized VR experience at the Southern California-based
theme park.

Knott’s Berry Farm and Cedar Fair are recognized in the entertainment
industry for their leadership in creative application of technology in
their attractions. Cedar Fair’s Vice President of Strategic Growth,
Christian Dieckmann, is leading the company’s pursuit of immersive and
unique experiential technology through their relationship with VRstudios.

“Our collaboration with VRstudios to develop a new custom-built,
immersive amusement experience at Knott’s Berry Farm is exciting for our
customers and consistent with the memorable experiences they expect from
our parks,” said Dieckmann. “We chose VRstudios for our inaugural
free-roaming VR installation because of their successful track record
providing VR globally for other location-based entertainment venues. No
other VR company can offer a truly untethered multi-player experience.
We believe the planned attraction will amaze our guests and encourage
repeat visits.”

“It is rewarding to partner with entertainment visionaries who want to
do something amazing with the new VR technology,” added Charles Herrick,
Chief Executive Officer of VRstudios. “When clients want to push the
limits beyond what is commonly available, it gets our entire team
motivated because they know there will be an outlet for their

Knott’s Berry Farm visitors will be able to enjoy the new VR experience
for a small fee in addition to admission, beginning the second quarter
of this year.

About VRstudios:

VRstudios ( is
a leading global VR technology company, located in 11 countries,
delivering the first truly wireless, full-range-of-motion,
multi-participant, immersive experiences for commercial enterprises.
Applications include visualization experiences and simulation training
for such industries as architecture, construction, industrial design,
theme parks, arcades and others. VRstudios is the first company to offer
an all-in-one VR solution bundle, including its own experience
management software, wireless headsets and interactive devices,
entertainment content and developer tools. The company launched in 2014
and is headquartered in Bellevue, Washington.

About Knott’s Berry Farm and Cedar Fair:

Knott’s Berry Farm is Southern California’s original theme park;
featuring world-class rides, shows, attractions, the Knott’s Soak City
Waterpark and Knott’s Berry Farm Hotel. Knott’s Berry Farm is owned and
operated by the Cedar Fair Entertainment Company (NYSE: “FUN”), a
publicly traded partnership headquartered in Sandusky, Ohio. The
Company, which owns and operates 11 amusement parks, two outdoor water
parks, one indoor water park and five hotels, is one of the largest
regional amusement park operators in the world. Its parks are located in
Ohio, California, North Carolina, South Carolina, Virginia,
Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar
Fair also operates the Gilroy Gardens Family Theme Park in California
under a management contract.

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Teresa Fausti, 425-503-5674
VP Corporate
Berry Farm Public Relations Representative
Diana Bahena,