Kraft Heinz Teams up with Shop412 on Limited-Edition Yellow Mustard Bottle to Raise Critical Funds for Greater Pittsburgh Community Food Bank

In-store Promotion and Party Set for Sept. 19

PITTSBURGH–(BUSINESS WIRE)–Some cities have hometown heroes. In Pittsburgh, Hometown is Hero.
Pittsburgh-based brand and fashion retailer, Shop412 has collaborated
with Kraft Heinz on a limited-edition Heinz Yellow Mustard bottle to
help raise critical funds for Greater Pittsburgh Community Food Bank.
The one-of-a-kind 412xHeinz Yellow Mustard bottle will be available for
$20 exclusively at Shop412 starting Saturday, September 19. All proceeds
from the bottle’s sales will benefit Greater Pittsburgh Community Food
Bank, who has the ambitious goal of raising enough funds to pay for one
million meals in the Southwestern Pennsylvania area.

“The future of Pittsburgh is as bright as ever and this limited-edition
20 ounce Heinz Yellow Mustard bottle is a manifestation of the potential
that Pittsburgh will realize forever,” said Christian Kinkela, Managing
Partner, Shop412. “We have joined efforts to help end hunger in
Southwestern Pennsylvania with each dollar raised equaling five meals,”
said Kinkela.

The limited-edition 412xHeinz Yellow Mustard bottle will be available
for purchase at Shop412 starting on September 19, and all proceeds will
stay in the southwestern Pennsylvania area. Both Heinz and Shop412
encourage consumers to share their limited-edition Heinz Yellow Mustard
bottles across social media, asking they tag their posts with the
hashtags #412xHeinz and #onemillionmeals to help spread a united message
for this proud community cause.

“We are thrilled to partner with Shop412 to support our city and such a
great cause,” said Amy Donato, Associate Brand Manager with Kraft Heinz.

In the 11-county southwestern Pennsylvania region that Greater
Pittsburgh Community Food Bank serves, one in seven people, including
97,540 children, struggle with hunger.

“Hunger in our region is a problem and can affect everyone- a child’s
classmate, an office coworker or a neighbor down the street,” said Lisa
Scales, President & CEO of Greater Pittsburgh Community Food Bank. “The
Food Bank network is so thankful for the support of wonderful partners
such as Heinz and Shop412 and the community that continuously rallies
around supporting this important issue.”

To learn more about this campaign stop by Shop412 on September 19 for an
in-store promotion and party. To make a donation to the campaign, visit pittsburghfoodbank.org/onemillionmeals.

About Kraft Heinz

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.

About Shop412

412 was birthed in late 2007 with the aim to create a brand that
celebrated Pittsburgh’s emerging generation of cultural creators and
professional athletes—all inspired by the ‘Burgh’s proud blue-collar
heritage. As born and raised Pittsburghers, the brand’s co-founders,
brothers Aaron and Christian Kinkela, thought that the best way to
represent their hometown was to create a logo and brand steeped in the
insight that “In Pittsburgh, Hometown is Hero.” In Pittsburgh, the
collective experiences of everyone in the 412—from Warhol, to Lemieux,
to Carnegie—when put together and considered properly, is an amalgamated
hero unto itself—one of America’s brightest stars. Shop 412, the brand’s
retail door, opened in 2008 with the aim of offering Pittsburgh a
diverse array of the best menswear from around the country, and a home
for the 412 brand. Today, in 2015, 412 is the proudly the unofficial
logo of the youth of Pittsburgh, and Shop412 stocks brands such as Nike,
Canada Goose, and Reigning Champ. Over the last five years, Shop412 has
produced product collaborations and engaging launch events for Kris
Letang (of the Penguins), Ike Taylor (formerly of the Steelers), Lupe
Fiasco (Grammy-winning recording artist), 13thWitness (one of
Instagram’s most-followed photographers), Meghan Klingenberg (World Cup
Champion), and now Heinz.

About Greater Pittsburgh Community Food Bank

Greater Pittsburgh Community Food Bank, a member of Feeding America, is
a not-for-profit organization founded in 1980 that distributes more than
23 million meals annually throughout a network of 400 partners across 11
counties in southwestern Pennsylvania. For more information on hunger in
our region or how to get involved, visit www.pittsburghfoodbank.org.

Contacts

Kraft Heinz Company
Judy Sapos, 412-585-1434
or
Shop412
Christian
Kinkela, 412-480-3343
or
Greater Pittsburgh Community Food Bank
Beth
Snyder, 412-460-3663 x208