Krispy Kreme Doughnuts and The Salvation Army Celebrate National Doughnut Day

Free doughnut and chance to donate at participating shops

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Get ready for the sweetest day of the year! Krispy Kreme Doughnuts today
announced a partnership with The Salvation Army for National Doughnut
Day. On Friday, June 3, customers will receive a free doughnut of their
choice and have an opportunity to donate directly to The Salvation Army
at participating shops in the U.S. and Canada.

Held annually on the first Friday of June, Doughnut Day was established
by The Salvation Army in 1938 to honor The Salvation Army’s “Doughnut
Lassies,” who served the treats to soldiers during World War I. The
“Doughnut Lassies” are often credited with popularizing the doughnut in
the United States when the troops returned home from war.

Customers are encouraged to donate to The Salvation Army’s miniature Red
Kettles stationed at the registers of participating Krispy Kreme
locations. All donations will support the local communities where the
donation was made.

“Each year on National Doughnut Day, we encourage our customers to
celebrate by coming in to get their favorite doughnut for free, but this
year, we wanted to make the celebration even more meaningful,” said Tony
Thompson, President and CEO of Krispy Kreme Doughnuts. “As founders of
National Doughnut Day, The Salvation Army is a natural partner. We’re
excited to collect funds for the many initiatives they support,
especially since all donations will go directly to the local
communities.”

The Salvation Army celebrated the first National Doughnut Day in Chicago
in 1938 to help raise funds during the Great Depression and commemorate
the work of the “Doughnut Lassies.” The doughnut now serves as a symbol
of all the social services The Salvation Army provides to those in need.
The Salvation Army still serves doughnuts, in addition to warm meals and
hydration, to those in need during times of disaster.

“National Doughnut Day has become a true American tradition, but many
don’t realize the historical significance of the day. The partnership
with The Salvation Army and Krispy Kreme brings greater visibility to
the importance of the day and the idea of helping those who may have
fallen on hard times,” said Col. Ron Busroe, Community Relations and
Development Secretary for The Salvation Army. “With Krispy Kreme’s
generous offer of a free doughnut, we hope everyone will extend that
generosity by giving back to support their local community.”

Below are a few additional facts about the history of National Doughnut
Day and the Salvation Army:

• Approximately 250 Salvation Army volunteers provided assistance to
  American soldiers in France starting in 1917 during WWI.
• With limited resources, these treats were fried, only seven at a time.
  The Salvation Army’s Ensign Margaret Sheldon and Adjutant Helen
  Purviance cleverly thought of frying donuts in soldiers’ helmets.
• Last year, 30 million Americans received assistance from The Salvation
  Army’s 3,500 officers, 63,000 employees and 3.3 million volunteers.

Share your favorite moments from National Doughnut Day using
#KrispyKreme and #DoingTheMostGood.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality
sweet treats, including its signature Original Glazed® doughnut.
Headquartered in Winston-Salem, N.C., the Company has offered the
highest-quality doughnuts and great-tasting coffee since it was founded
in 1937. Krispy Kreme Doughnuts is proud of its fundraising program,
which for decades has helped nonprofit organizations raise millions of
dollars in needed funds. Krispy Kreme Doughnuts can be found in
approximately 12,000 grocery, convenience and mass merchant stores in
the U.S. The Company has more than 1,000 retail shops in 26 countries.
Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one its many social media channels, including www.Facebook.com/KrispyKreme
and www.Twitter.com/KrispyKreme.

About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting
those in need in His name without discrimination for more than 135 years
in the United States. Approximately 30 million Americans receive
assistance from The Salvation Army each year through a range of social
services: food for the hungry, relief for disaster victims, assistance
for the disabled, outreach to the elderly and ill, clothing and shelter
to the homeless, and opportunities for underprivileged children. 82
cents of every dollar donated to The Salvation Army are used to support
those services in 5,000 communities nationwide. The Salvation Army
tracks the level of need across the country with the Human Needs Index
(HumanNeedsIndex.org). For more information, go to salvationarmyusa.org
or follow on Twitter @SalvationArmyUS.

Contacts

Krispy Kreme Doughnuts
Sarah Roof, Corporate Communications
Coordinator
336-726-8878, sroof@krispykreme.com
or
Richards
Partners for The Salvation Army
Erin Kanter, 214-891-5848
erin_kanter@richards.com