Krispy Kreme® Spreading Joy With an Assortment of Holiday Sweet Treats

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts, Inc. (NYSE:KKD) is making this holiday season a
little more joyous with an assortment of holiday sweet treats perfect
for sharing with family and friends. The Santa Belly, Snowman and Red
Velvet Cake doughnuts are available now through Dec. 27 at participating
US locations and are the perfect accompaniment to Krispy Kreme’s
Peppermint Mocha beverages.

“Whether you’re fueling-up for holiday shopping or stocking-up for a
holiday gathering, these fun, delicious offerings are a perfect way to
celebrate the Christmas season,” said Tony Thompson, Krispy Kreme’s
President and CEO.

This season’s holiday treats include:

• Santa Belly Doughnut: A yeast shell filled with Chocolate
  Kreme™ filling and hand-decorated with red and milk chocolate icings
  and a sugar piece belt buckle resembling Santa’s jolly belly.
• Snowman Doughnut: A snowman-shaped yeast doughnut with white
  icing and hand-decorated with chocolate and red icing.
• Red Velvet Cake Doughnut: A glazed, red velvet traditional cake
  doughnut decorated with burgundy chocolate icing, dolloped with a
  blend of Kreme and delicious cream cheese filling, and delicately
  sprinkled with red velvet cake crumbles.
• Peppermint Mocha: Rich espresso, dark chocolate and frosty
  peppermint, finished with whipped cream and a cheerful peppermint bark
  topping. Available hot and iced.

A wide-range of collectibles also are available, including a holiday
selection featuring mugs, ornaments, and a 2016 calendar filled with
more than $110 worth of coupons for Krispy Kreme treats. Check your
nearest Krispy Kreme location for pricing and availability.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats,
including its signature Original Glazed® doughnut. Headquartered in
Winston-Salem, N.C., the company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme is proud of its Fundraising program, which for decades has helped
non-profit organizations raise millions of dollars in needed funds.
Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy
Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more
information about Krispy Kreme visit www.KrispyKreme.com.
Also visit us on Facebook at www.Facebook.com/KrispyKreme,
on Twitter at www.Twitter.com/KrispyKreme,
and on Instagram at www.Instagram.com/KrispyKreme.

Contacts

Krispy Kreme Doughnuts, Inc.
Darryl Carr
Sr. Director,
Corporate Communications
336-726-8996
dcarr@krispykreme.com