Krispy Kreme® Sweet Treats Now Available to Troops and Military Families Throughout Europe

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is now open for business at
U.S. military bases throughout much of Europe. Today, the Army & Air
Force Exchange Service (AAFES) began producing and distributing Krispy
Kreme Doughnuts’ one-of-a-kind sweet treats, including its signature
Original Glazed® doughnuts, to U.S. troops and their families at
military bases in Germany, Belgium, Bulgaria, Greece, Italy, the
Netherlands, Portugal, Turkey, and the United Kingdom.

“We are excited to partner with AAFES to be able to get fresh,
great-tasting Krispy Kreme® sweet treats to U.S. troops throughout much
of Europe,” said Dan Beem, Krispy Kreme President, International. “We
are proud to be able to provide a little taste of home with the same
great-tasting Krispy Kreme products they would get in any of our shops
around the world.”

Through a licensing agreement with AAFES, a team of master bakers at its
largest production plant in the world in Gruenstadt, Germany is using
Krispy Kreme’s proprietary doughnut-making equipment and ingredients to
produce a wide variety of Krispy Kreme’s signature iced, filled and
other doughnut offerings.

The bakery currently supplies more than 200 American-branded products
made from scratch daily to authorized shoppers at military bases
throughout Europe, Iraq and Afghanistan. Each product is identical to
those service members, Department of Defense civilians and their
families find in the United States, down to the packaging, recipes and
ingredients.

About The Army & Air Force Exchange Service

Celebrating its 120th year of service, the Army & Air Force
Exchange Service (Exchange) is a non-appropriated fund instrumentality
of the United
States Department of Defense
. The Exchange’s mission is to go where
soldiers, airmen and their families go to improve the quality of their
lives through goods and services provided. The Exchange serves
approximately 12 million customers in all 50 states and more than 30
countries.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats,
including its signature Original Glazed® doughnut. Headquartered in
Winston-Salem, N.C., the company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme is proud of its Fundraising program, which for decades has helped
non-profit organizations raise millions of dollars in needed funds.
Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy
Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more
information about Krispy Kreme visit www.KrispyKreme.com.
Also visit us on Facebook at www.Facebook.com/KrispyKreme,
on Twitter at www.Twitter.com/KrispyKreme,
and on Instagram at www.Instagram.com/KrispyKreme.

Contacts

Krispy Kreme Doughnuts, Inc.
Darryl Carr, Sr. Director, Corporate
Communications
336-726-8996
dcarr@krispykreme.com