Krispy Kreme’s Signature Sweet Treats Coming to Peru

Iconic brand signs development agreement to open 24 shops over the
next five years

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts, Inc. (NYSE:KKD) today announced its signature
sweet treats will soon be available in Peru through a development
agreement it has signed with Agape Coral, SAC, to open 24 Krispy Kreme®
shops throughout the country over the next five years.

“The Krispy Kreme brand has done very well throughout Latin America over
the past several years, and we’re confident our signature sweet treats
and coffee will be a hit in Peru,” said Dan Beem, Krispy Kreme Doughnuts
Senior Vice President and President – International. “Agape Coral is an
experienced group that knows what it takes to give our guests that
authentic Krispy Kreme® experience.”

The principal owner of Agape Coral is Fontana Holdings Business, Ltd.,
in which Manuel Corripio Alonso owns a majority interest.

“We are excited to bring Krispy Kreme® to Peru,” said Alonso. “If our
experience with the brand in the Dominican Republic is any indication,
the Peruvian people will quickly embrace Krispy Kreme’s® signature sweet
treats, including our famous Original Glazed® doughnut, coffee and
assorted beverages.”

About Krispy Kreme

Krispy Kreme Doughnuts is a global retailer of premium-quality sweet
treats, including its signature Original Glazed® doughnut. Headquartered
in Winston-Salem, N.C., the Company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme Doughnuts is proud of its Fundraising program, which for decades
has helped non-profit organizations raise millions of dollars in needed
funds. The Company has more than 1,000 retail shops in 24 countries.
Connect with all things Krispy Kreme® at www.KrispyKreme.com,
or on one its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

Forward-Looking Statements

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management’s beliefs,
assumptions and expectations of our future economic performance,
considering the information currently available to management. These
statements are not statements of historical fact.

Forward-looking statements involve risks and uncertainties that may
cause our actual results, performance or financial condition to differ
materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking
statements. The words “believe,” “may,” “forecast,” “could,” “will,”
“should,” “would,” “anticipate,” “estimate,” “expect,” “intend,”
“objective,” “seek,” “strive” or similar words, or the negative of these
words, identify forward-looking statements. Factors that could
contribute to these differences include, but are not limited to: the
quality of Company and franchise store operations; our ability, and our
dependence on the ability of our franchisees, to execute on our and
their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our domestic small shop operating model; political, economic,
currency and other risks associated with our international operations;
the price and availability of raw materials needed to produce doughnut
mixes and other ingredients, and the price of motor fuel; our
relationships with wholesale customers; our ability to protect our
trademarks and trade secrets; changes in customer preferences and
perceptions; risks associated with competition; risks related to the
food service industry, including food safety and protection of personal
information; compliance with government regulations relating to food
products and franchising; increased costs or other effects of new
government regulations relating to healthcare benefits; and risks
associated with implementation of new technology platforms.

These and other risks and uncertainties, which are described in more
detail in the Company’s most recent Annual Report on Form 10-K and other
reports and statements filed with the United States Securities and
Exchange Commission, are difficult to predict, involve uncertainties
that may materially affect actual results and may be beyond the
Company’s control, and could cause actual results, performance or
achievements to be materially different from those expressed or implied
by any of these forward-looking statements. New factors emerge from time
to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such
statement is made, and the Company does not undertake any obligation to
update any forward-looking statement to reflect events or circumstances
after the date on which such statement is made.

Contacts

Krispy Kreme Doughnuts, Inc.
Darryl Carr
Sr. Director,
Corporate Communications
336-726-8996
dcarr@krispykreme.com