impreMedia, the leading Hispanic news and information company in the United States, today announced plans for the Centennial celebration of El Diario/La Prensa, the nations longest publishing Spanish-language daily newspaper.
The year-round initiative will include a series of major events, special multimedia stories, and partnerships with some of New Yorks finest institutions. The celebration will highlight El Diario/La Prensas legacy as a New York institution, and show the impact of Latinos on the cultural, social and political life of the Big Apple and beyond.
El Diario/La Prensa marks 100 years of journalistic excellence and public service with exciting celebrations for people of all cultural backgrounds, said Rossana Rosado, Publisher and CEO of El Diario/La Prensa. Over the last century, the newspaper has been a major player in New Yorks landscape, helping shape the destiny of the Hispanic community and championing the causes that are dearest to its heart. El Diario/La Prensas ground-breaking mission of empowerment through information and civic engagement will continue to touch the lives of generations to come.
Details revealed today for El Diario/La Prensas Centennial include:
- Centennial Logo: A new logo inspired by the New York City skyline, the Citys global status as The Big Apple, and El Diario/La Prensas iconic font and colors, will appear in all print and digital portals of the newspaper throughout 2013.
- Centennial Preview Supplement (March 2013) featuring a bilingual (English and Spanish) commemorative column by Pulitzer-Prize winning author Oscar Hijuelos (The Mambo Kings, A Simple Habana Melody, Thoughts Without Cigarettes: A Memoir, among others), reflecting on the impact of El Diario/La Prensa.
- Centennial Website (launches April 2013): A full website dedicated to El Diario/La Prensas 100th Anniversary will feature special interviews, multimedia stories, photo galleries, timelines, slideshows, event listings, unique promotions, and interactive tools for users to submit their own anecdotes about El Diario/La Prensa.
- Major Special Events and Community Partnerships: El Diario/La Prensas 100th birthday is on October 12, 2013, which coincides with Hispanic Heritage Month. But the celebration starts six months earlier with a rotating calendar of educational, community, cultural, artistic, and historical events citywide. Participating organizations include the Center for Puerto Rican Studies at Hunter College, Hostos Community College, the Center for Community and Ethnic Media at the CUNY School of Graduate Journalism, the King Juan Carlos I of Spain Center at New York University, the Center for the Study of Race and Ethnicity at Columbia University, the Hispanic Federation, StoryCorps, and the New York City High School Journalism Collective, among many others.
- A teachers curriculum Latino Social Justice in New York (1913-2013): A learning tool developed in partnership with the City University of New York that taps stories published in El Diario/La Prensa. The curriculum engages young people on issues such as immigration, workers rights, health, housing, education, and media narratives.
- Centennial Photo Exhibit (fall-winter 2013) at the King Juan Carlos I of Spain Center at New York University, displaying photographs, front pages, and other historic materials from El Diario/La Prensas archives.
- Weekly Centennial Coverage from April through October: Using exclusive materials from El Diario/La Prensas century-old archives, housed at the Center for Puerto Rican Studies at Hunter College, El Diario/La Prensa will run weekly features, profiles and photo spreads that highlight key moments and experiences for the NY Metro area Latino community and look at their relevance today.
El Diario/La Prensas Centennial is not a trip down memory lane: It is a journey with our readers, local institutions and other partners to tell the ongoing story of New Yorks Latino community, said Erica González, Executive Editor of El Diario/La Prensa.
Corporate partners of El Diario/La Prensas Centennial are Macys, Touro College, and Gorayeb & Associates.
More details about El Diario/La Prensas Centennial initiative, events, and partnerships, will be released throughout 2013. For Partnership Opportunities, interested organizations can contact 212-807-4600 or Email firstname.lastname@example.org.
About El Diario/La Prensa
Founded in 1913, El Diario/La Prensa is the longest publishing Spanish-language daily newspaper in the United States. Since its inception as a small publication in Lower Manhattan named La Prensa, the newspaper has grown into one of the largest and most influential Latino media outlets in the nation. In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays. Keeping up with the new century, the newspaper is now a state-of-the-art multimedia operation that includes print, digital, and other platforms. El Diario/La Prensa has won numerous awards for its celebrated investigative and community journalism. In 2005, the newspaper was co-recipient of the José Martí Award as best Spanish-language newspaper in the nation, granted by the National Association of Hispanic Publishers.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the www.impremedia.com portal. 25% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles, and El Diario/La Prensa in New York, both of which are 2012 NAHP Gold (La Opinión) and Silver (El Diario/La Prensa) award winners for outstanding Spanish daily. For more information, visit: www.impremedia.net.